In yesterdays post we talked about how nobody wants the “hard” sell anymore and that the “ABC” philosophy of “always be closing the sale”… can easily be taken the wrong way and lead to some huge frustrations. So before I get into the 3 sales closing techniques you need to know…

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If you’re a reader of this blog, there’s no doubt that you want to increase your sales closing ratio. Whether you’re a copywriter trying to increase your sales closing ratio for clients… or a business trying to close more prospects walking into your online or offline business… closing more sales will give you an immediate [...]

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In yesterdays post I revealed why making your product or service more convenient for your prospects and customers will boost your short-term conversions as well as your long-term business growth. Today… I’m going to give you 5 ways to make your product or service more convenient. The goal is to get your creative juices flowing [...]

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Increase Sales In ANY Business Using This Rarely Implemented Technique

Here’s a lesson I already knew yet recently experienced first-hand in a niche business I own. Actually it’s really more of a hobby than a business – I review cigars on a blog (www.CigarLoversBlog.com). It’s just a little something I have on the side that makes a few bucks per month and let’s me write [...]

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The RIGHT Way To Set Goals For Yourself

Setting goals for your business is one thing I think many people have a hard time doing. Maybe because they can’t visualize something not true yet, maybe because it’s extra work, or maybe because it’s “weird”. Whatever… the reasoning doesn’t matter. The point is – if you’re not setting goals for yourself… you’d better start [...]

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Are Longform Salesletters Really Dead?

Just because people are in a tizzy over video salesletters being dead , and a “certain someone” came out with a report saying that longform salesletters are dead – doesn’t mean they’re actually dead. If you think they are – you need to think about it a little more closely. Isn’t EVERYTHING dead? Email marketing [...]

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How To Double You Or Your Clients Sales

I’m looking at some stats right now for a client I’m working with… and I came to realizing something. Most copywriters are morons. Before I get into what my stats are…let me ask you something. Are you giving your clients AT LEAST 3 different headlines to test when you hand a salesletter in? If not, [...]

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How To Smash Past The Inevitable Brick Wall

Ahh…the brick wall…gotta love it. You’re working on a project… burying your nose into mounds of research, studies, statistics and facts…writing out dozens of headlines to choose the best…brainstorming the best lead… …eventually, you even begin writing the letter. You start writing and maybe 1-3 days later (if a rough draft takes you any longer [...]

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How To Pick And Choose Your Clients

In the next few weeks/month I’m going to be re-designing this blog, and I’m moving into a new house and will be setting up a room to shoot videos – so this blog will be getting a COMPLETE overhaul from now through about summer or so! It amazes me how many excuses people can think [...]

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5 Reasons You Need A Toll-Free Number

In one of my niche businesses we have a toll-free number, and since it’s just starting up I got the idea to be the “person behind the phones” and be able to talk with customers person-to-person…allowing me to dig into their minds and really understand the market and what emotions are flaring up behind the [...]

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