1 Customer Service Principle You Must NEVER Forget

Note: I actually wrote this post in November 2008 and must have saved it and forgot about it. So the big launch I talk about was a few months ago, not a few weeks ago)

In the past 2 weeks or so I’ve come to realize that there’s 1 customer service principle that you must never forget if you want your business to thrive.

Let me tell you the story…

A very big launch happened in the past few weeks that I got pretty excited about and was going to buy anyway. However, I was watching a video that a big-name marketer made (I won’t reveal his name) which offered several bonuses for ordering through his affiliate link.

So I said to myself, hey nobody else is giving away bonuses like this – so I bought the program through his link. I was going to anyway so I figured I might as well get the bonuses.

Well to make a long story short – I never got any bonuses.

Now I’m sure he didn’t plan this and simply lie about the bonuses, but I have to admit..I’m a little mad I still never got them.

What’s worse, I emailed his support group three times (once because they may have forgotten, twice for good measure, three times to make sure they just didn’t want to send it) and never received a response. I even told them that I’d send proof of my purchase that I bought the program.

Now here’s what I think happened:

I must have already had a cookie in my browser so he didn’t get the affiliate commission. He probably went through to each person who bought from his link and sent the bonuses manually – but he didn’t see my name.

However, in my opinion he still should have sent the bonuses because he didn’t have specific instructions to clear my cookies or anything like that.

So now that “big-name” guru has lost my respect. Although I still might purchase from him again in the future because he honestly does “know his stuff” – he’s going to have to sell me on it a lot more than usual.

The point is this:

ALWAYS make sure your customer, client, prospect or anybody you come into contact with is taken care of in every way possible. Now I’m not the kind of person to broadcast this persons name out to the world because it was probably just a mix up or something, but there are A LOT of people out there who would do it – and they’d do it with a smile on their face.

Some people simply like to cause harm to other people’s lives – I’m not sure why, but they do. Maybe it make them feel powerful being able to cause misery to other people.

So whenever you’re dealing with anybody – I don’t care if it’s a regular client or a person you just met on the street – take care of them as much as humanely possible.

Because not only will the Karma Gods come back with presents for you later in your life (in the form of increased happiness, more business, good luck, etc.) – but you’ll quickly develop a reputation as the kind of person people can trust even if they’ve never met you before.

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