Here’s an interesting thought.
Is your product sexy?
Most aren’t. Most products and services today are solely focused on the ego-driven motives of the seller.
In other words, instead of understanding your prospect and talking directly to their desires and wants, you talk about YOU and YOUR product.
One is sexy. One is not.
Here are some examples… Click to continue…
Throughout my career, I’ve hit quite a few “rough spots”… to put it nicely.
- Like the time I lost two major retainers, which equaled 90% of my income… in a two-week period
- Or the few months I had to live off credit cards just to put food on the table
- Or the (several) times an entire lead generation stream got shut off at a moments notice, leaving me with NO new ways to generate income (I’ve finally fixed this problem!)
I’ve been so scared about my future, I would stay awake at night literally sick to my stomach. Working all night and all day just to get SOME money coming in. Being embarrassed to even talk to my wife about money because, well, there was no money to talk about.
Thankfully, I learn quickly from my mistakes. And thankfully… Click to continue…