What My Masseuse Can Teach You About Customer Service

It’s not very often these days that you can find good customer service. Long gone are the days of human interaction, smiles and overall good behavior towards customers.

In fact, 9/10 times you call any company, at least one of the following things happens:

  1. You speak with someone who speaks unbelievably broken English.
  2. You know more about the subject than the customer service rep.
  3. It takes you more than 5-10 minutes before you even talk to someone.
  4. The company simply isn’t willing to help you out and would rather take a short term gain over long term customer satisfaction.

And that’s only on the phone. How about when you walk into a store?

  1. The employees pay no attention to you.
  2. If they do pay attention, they’re miserable.
  3. There are no thank you’s, pleases, or your welcomes. If there are – it’s under their breath.

And then there’s my masseuse.

A few months ago, my Mom was getting a massage and all of a sudden got extremely dizzy.

You see, my Mom has MS (multiple sclerosis), and sometimes experiences very strange symptoms. Since we don’t know what’s going on because they’re so strange, the doctors all advised us to simply take her to the hospital to make sure.

Now, keep in mind that my masseuse didn’t know all that. She knew my Mom had MS but not very much besides that.

So there my Mom is, complaining that she’s dizzy during her massage.

Now before I go any further, what would you do in this situation? Would you tell her to go home? Would you charge her? Would you call the ambulance or the lady’s family?

Instead of being a miserable business owner and charging my mom and simply sending her home or just calling an ambulance – she actually took her to the hospital, cancelled the rest of her appointments for the night (losing out on probably about $80), and sat with us at the hospital for about 2-3 hours.

Now how is THAT for customer service?

Needless to say, she’s now my masseuse as well as my fiancee’s. I also tell every single person about her that I can – generating her a considerable amount of business.

Have you done anything for your customers or clients lately that would make them do the same? My goal as a copywriter is to eventually get to the point where I literally don’t even need to advertise – that people will get referred to me by word of mouth so often that I have no advertising expenses.

And I’m willing to give my clients such good customer service that hopefully I can make that happen.

To living the life you’ve always dreamed…

Jeremy

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3 Responses to What My Masseuse Can Teach You About Customer Service

  1. Alijawaad July 20, 2008 at 9:01 am #

    Customer service can never be overemphasized…
    personally I think its the best tool..because we are all so concerned in getting many clients that we forget we can make more sales just by making the current ones happy…and they’ll only get you more clients in the end.

  2. admin July 26, 2008 at 1:24 pm #

    Thanks for the response Alijawaad – I just got back from vacation and will be writing about my many experiences with horrible customer service while I was down there!

    Jeremy

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