In our house, our first floor is mainly hardwood. The upstairs (bedrooms/bathrooms) is pretty much all carpet.
And last night I noticed something that made me laugh.
Our 10 month old, Logan, is in the crawling stage. He’s been doing the military crawl for about 2 months now, but hasn’t found the inspiration to climb up on all 4’s and do it the traditional way.
Except, that is, for when he’s in his room.
Every night when we’re getting them ready for their baths, I get him down to his diaper and he IMMEDIATELY begins crawling around on his knees.
At first I thought it was just a coincidence.
Then he did it THREE nights in a row.
And I think he’s trying to teach us a lesson.
Here it is.
In essence what he’s doing is using his environment to his advantage to make his life the most comfortable. If he’s on hardwood, he does the military crawl. If he’s on carpet (which might chafe his stomach if he did a military crawl)… he goes on his knees.
Here’s the lesson to you.
We all go through different stages of our business. Sometimes we’re so busy it seems as if we’ll never be able to get above water again. Then you finally do, and all of a sudden you have no business.
What you do during those ups and downs can have a dramatic impact on your business.
If you “take advantage of your environment” like Logan is, you’ll realize that when you’re busy you can quickly create new products and services based on how busy you are.
For example, right now I’m booked through May. Likely through June.
Yet… I still have MANY people who want to work with me.
So what do I do?
I have an optional service where I…
- Talk with you to determine exactly what your needs are…
- Create a strategy to build your sales funnel…
- Coordinate with another copywriter on my team and outline the strategy with him for each step of the funnel…
- Oversee the entire process
It’s roughly a 30% lower fee than if I wrote the copy personally, yet lets me work with more people while keeping it a win-win for everyone.
(Note: If you’re interested… just hit “REPLY” to this email)
Conversely, you can have systems set up for times when business isn’t so good. In my earlier days when business wasn’t jam-packed, I would setup strategic alliances with other people… or have systems I could “turn on” at a moments notice and start generating new leads and clients within a few days.
Something to think about 🙂
This is the kind of thinking and strategizing I do with my coaching clients. If you’d like to work one-on-one with me, go here.
Otherwise… get implementing!