If you’re trying to increase your conversion rate here are a few online copywriting tips that you can use to tip the balance in your favor.

So your sales page is just not getting the job done and you want to increase conversion rate, what can you do? There are many things that you might do but these 6 online copywriting tips will get you started in the right direction.

But before we get into the steps let’s talk bit about testing. To truly increase your conversion you must test, test, and test some more. In all honesty, split-testing is something that you need to do constantly. Just because something works and is hot right now it might not be so great a few weeks or even a few days down the road.

And if you’re too busy to split-test, you can check out

This Saturday… on May 21, 2011… the world will end.

It’s also going to end October AND December 2011.

(Funny… I didn’t realize the world could end more than once)

Oh wait… I forgot about these…

Ever have the experience of being in the same place with someone else… being told the exact same joke… and having completely different reactions?

This happens a lot during comedian skits.

The reason behind it is actually very basic and simple…

Just a very quick post today to direct you to a guest post of mine that was published yesterday (March 1st – my birthday!).

The post breaks down a long-form salesletter step-by-step… and even “calls out” people who think they’re a scammy waste of time.

You can check out the post

A very common term in marketing is called the “value proposition” which basically means that when people buy something, they compare the value of the item to the money they’re spending on it.

But what about using an emotional selling proposition instead?

Let me explain with a little story…