Copywriting Tips

How The Emotional Selling Proposition Of A Giraffe Sold My Wife

by Jeremy Reeves

A very common term in marketing is called the “value proposition” which basically means that when people buy something, they compare the value of the item to the money they’re spending on it. But what about using an emotional selling proposition instead? Let me explain with a little story…

Are Longform Salesletters Really Dead?

by Jeremy Reeves

Just because people are in a tizzy over video salesletters being dead , and a “certain someone” came out with a report saying that longform salesletters are dead – doesn’t mean they’re actually dead. If you think they are – you need to think about it a little more closely. Isn’t EVERYTHING dead? Email marketing [...]

New FTC Rulings Are A Copywriters Dream

by Jeremy Reeves

So I’m not sure if you’ve heard about the recent FTC rulings they came out with, but things are starting to get a little more clear and defined…and the way I see it…copywriters are going to be more in demand than ever. Many people are scared out of their minds thinking “Internet Marketing is over” [...]

How To Get Someone To Trust You With A Lot Of Money

by Jeremy Reeves

As some of you may know, recently I’ve been slowly moving away from freelancing and more towards the entrepreneurial side of the business. It’s not that I’m not doing client work anymore, it’s just that I’m starting to get much more selective as to who I’m working with on a freelancing basis. Here’s the story… [...]

Emotional Copywriting 101 – Do You Possess The LOVE Factor?

by Jeremy Reeves

The other day I was reading a promotion from the legendary Jay Abraham. I had absolutely no interest in the product considering it was an advertisement selling a seminar that happened 2 years ago, but I figured I would read it anyway to see if I could pick up any little tips or even get [...]

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