But today I want to talk to you about using a swipe file ethically and legally. I don’t know if you know this, but you can actually be sued for plagarism if you swipe something that’s TOO similar. So let me show you how NOT to get sued!
A blog subscriber recently emailed me in response to my article I wrote about learning about direct marketing without ever reading a book. In that article I talked about how you should be reading and handwriting successful direct response ads, but I never actually told you how to do it! So now I’m going to. […]