I can remember the day as vividly as the day I got married.

I was about 8 years old… and my Mom and I had been arguing about something.

I, of course, thought she was wrong about whatever we were arguing about, and I remember stomping my little feet up the steps in a fit of rage. As my temper tantrum hit it’s peaked…

For over a decade now, thousands of marketers around the world have been switching their businesses over to an “Internet” business…

Thousands of other people finally made their dream come true by creating themselves a nice home-based business where they could finally “work in their underwear” and never have to deal with a boss again…

… and yet…

in my opinion, I think for some people Internet Marketing is a dirty plague!

Here’s why.

Before the Internet, you actually had to put WORK into creating a successful business.

• You saved up for years so you could afford the rent.
• You spent weeks, months, sometimes even years developing and planning out a business strategy.
• And when you finally launched your business…
• … it took YEARS to build it up to the point where you were actually making real money.

That is – if you were one of the 3-5% of “lucky” ones who actually succeeded.

Compare that to many of the Internet businesses you see today.

• They’re setup on a wing and a prayer, without any pre-planning.
• It takes anywhere from $0 – $1,000 to setup a real business.
• It’s “sold” on the fact that it’s EASY!

In other words… these days… starting up a business online is too easy.

And I don’t know about you… but this scares me.

The problem is – 95% of people who start businesses on the Internet have absolutely NO idea what real marketing consists of. They don’t care about the customer, they don’t understand what it’s like to spent weeks, even months at a time developing a USP (Unique Selling Proposition) and researching their target customer… and they create low-life businesses that nobody cares about!

Here’s How To Be Different

Listen, I know that it’s easy to fall into the trap of thinking Internet Marketing is so easy.

Fortunately the cure for it is pretty simple.

All you have to do… is keep your customer in mind.

I realize this sounds ridiculously simplistic, but it’s true. If every thought, every action, every step you take is taken to benefit the customer you’re about to sell to – you simply can’t fail.

Why?

Because over time, people flock to those who help them and have their interests in their minds… instead of only thinking about the money.

People have way too many options these days, and the marketing game is changing fast.

So fast… in fact… that if you don’t change the way you’re doing business NOW – you’ll be out of the game in the next 5 years.

So what are YOU going to do differently?

How are you going to become one of the “clean” marketers instead of one of those who fall victim to the dirty Internet plague?

Ahh…the brick wall…gotta love it.

You’re working on a project… burying your nose into mounds of research, studies, statistics and facts…writing out dozens of headlines to choose the best…brainstorming the best lead…

…eventually, you even begin writing the letter.

You start writing and maybe 1-3 days later (if a rough draft takes you any longer than 2-3 days…you might want to consider figuring out how to shorten your writing time)…you finally have a rough draft written.

Hooray!

After writing the rough draft and getting your mind off it for a few days, you head back to work and start polishing it up.

And everything is going well…until…the brick wall smacks you in the forehead.

All of a sudden – you don’t care as much about the product or service as you did when you started. It’s not “new” anymore. It’s getting old, you have a new exciting project…and you’re now dragging your feet just to try and finish the one you started.

Because I don’t know about you…but I know that for me personally…the real “magic” happens on about the 3rd edit or so. That’s when the black chunk of raw coal starts getting cut and polished into a sparkling diamond!

So…how do you do it?

My 3 No-Fail Ways To Smash Down The Brick Wall Like A Wrecking Ball

Listen, this happens to everybody. It’s NOT your fault if you aren’t quite as excited about a project as you used to be. Hell, I bet your CLIENT isn’t as excited about his or her product as they used to be – so don’t “feel bad” if that’s the case.

But in order to do the best job you can, and write a kick-ass promotion… I suggest you follow the 3 tips below which have personally helped me jump past the brick wall and write promotions that convert like crazy.

1) Re-evaluate The Product – First of all if you’re not studying the product you’re writing about like your life depended on it..shame on you. I see this way too often – copywriters try to take the “easy” way out and simply glance over it once and be done with it. STUDY whatever it is that you’re selling! Many times (as long as it’s a good product) you’ll begin to get re-excited about the project.

2) Think About The Money – I’m not doing much freelancing anymore (I’m using my skills for my own businesses lately), but when I do take on a client – I’ve been doing a few deals lately where I get a percentage of the increase in business I give my client. In my opinion – EVERY copywriter needs to do this. Why? Because it FORCES you to write to the best of your ability. If you don’t – you don’t make money!

3) Take Some Time Off - If your schedule/client allows (and it/they should)…take a friggin day off for Pete’s sake. If you don’t feel like working on a Wednesday afternoon and want to curl up on your couch with a bowl of ice cream, a beer, and a full season of Lost (I just started watching Lost – and LOVE it!)…then DO IT! Although society wants you to believe that working non-stop is how you should be living life…trust me, taking some time off can do wonders for both your creative mind as well as your motivation levels.

Before I end this post I want you to know that yes, I realize these concepts are pretty simple and elementary. But…have you tried them?

If not…I suggest you do.

And by the way – I’ll most likely be doing #3 today (minus the beer/ice cream) and working until about noon…then taking a few hours off to watch Lost. If you’re a fan and remember the first season…you know why this is more of a necessity and not a choice

P.S. (Who uses P.S.’s on blogs?) – I’m starting a new and more “personal” blog about my life and basically how to achieve more health, wealth and happiness in your life. If you’re in to that sort of thing and want to become a better person overall…shoot me an email – I’d love some ideas for the new blog!

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Jeremy Reeves has improved the bottom line of his clients by MILLIONS of dollars in extra profit. He specializes in maximizing bottom-line profits by using hard-hitting copy, continuous split-testing and advanced marketing strategies.

Download his FREE report - "The 3x3 Formula For Realistically Doubling Your Profits In 60 Days Or Less" - at www.3x3Formula.com

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If you had your choice…which would you rather?

A) A company grossing $500,000,000 per year (500 million)
B) A company grossing $1,000,000 per year (1 million)

Think about that for a second.

Have your answer yet?

Ok good…now let me tell you MY answer.

Personally…I can’t choose either of those based on that information. I don’t care about GROSS sales – all I care about is net profit.

If company A is grossing 500 million but only bringing in $200,000 in profit per year…and company B is grossing 1 million and bringing in $200,000 in profit per year…

…it’s the same sized company!

Don’t be deluded into thinking you “need” huge gross sales to make a lot of money. You can either have a lower number of overall profits with a huge profit margin, or huge overall profits with a teeny-tiny margin.

You almost never get both.

Yes…it’s possible, but not very often.

So how about you…which company would you rather pick and why?

Make sure you think of this question in terms of lifestyle, headaches, legal issues, workload, and everything else…not only by the profits.

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Jeremy Reeves has improved the bottom line of his clients by MILLIONS of dollars in extra profit. He specializes in maximizing bottom-line profits by using hard-hitting copy, continuous split-testing and advanced marketing strategies.

Download his FREE report - "The 3x3 Formula For Realistically Doubling Your Profits In 60 Days Or Less" - at www.3x3Formula.com

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The battle between copywriter and client is one that all of us have faced at one point or another.

The client wants to pay as little as possible, and the copywriter wants to work as little as possible.

And in the next few minutes I’m going to explain why BOTH of these sides of the coin are morons, and how to fix it immediately.

Why Clients Should Want To Pay MORE Money

It’s amazing to me that some clients try to negotiate down price as much as possible. They want to pay the least amount of money, take a month to pay the bill, or any other shenanigans you and I have both been through.

But the question here is…why?

To me, it makes no sense.

Think about it.

To me it’s blatantly obvious that the more I’m going to get paid for a job, the better work I’m going to do.

Keep in mind – I’m NOT saying me or any other copywriter out there would do a worse job on purpose…

I’m talking about the unconscious process going on behind the scenes which makes all the difference in the world.

It’s kind of like writing about a subject you really don’t care about versus writing to a niche you’re insanely passionate about. Even though you’re still putting 110% effort into both jobs, you’ll ALWAYS write better for a niche you’re passionate about.

And the same goes for clients.

If you have a client who gives you more money, pays on time, is easy to work with, etc. – you’ll write better for them than a person who doesn’t do those things. There’s simply better karma in the relationship, more good-will and more “pleasure” that comes out of it when we get bonuses, extra pay, etc.

So my message to clients is…stop worrying about saving a few hundred bucks and getting the absolute lowest possible price from your copywriter – and start seeing what you can do to help them write better copy!

It may not always be money…it might be simply giving them more research, paying on time, giving better feedback, or a number of other things.

But trust me, even if you end up paying a little more money on the front-end…it will pay off HUGE as time goes on because I can guarantee you – you’re going to get better copy written every single time.

Why Copywriters Should Put 110% Into Every Job

For all the copywriters out there who have a hard time doing work for certain clients…trust me…I understand.

Sometimes you and the client simply don’t “click” but you need the money so you do the job anyway.

Or maybe you simply don’t think you’re getting paid enough for the work you’re doing…but you do the job anyway.

Either way – you still need to put 110% into that job, even if you don’t THINK it’s worth your time.

Why?

Clients talk.

Just because you may not be getting your highest fee for a job doesn’t mean it won’t pay you back in dividends later.

I’ve had clients that I did jobs for and they ended up starting a chain that led to about a half-dozen more clients, and still continue to push me more and more into their circle of influence as time goes on.

And am I perfect?

Of course not.

Earlier in my career I didn’t realize how important every job was. Whether I didn’t click with the client, wasn’t getting paid enough money or whatever the case – sometimes it just “happens” that the job didn’t get done to my absolute best standards.

Sure, it’s a very hard thing to admit…especially when I know a few of my clients that read my blog (don’t worry, the client-relationships I’m talking about naturally dropped off over time!) …but it’s the truth.

And it’s the truth for every single person reading this post. As a human being, it’s simply impossible to put your absolute best into every single thing you do – no matter what you think or say.

As I mentioned earlier, it may even be that it was subconscious because the client didn’t pay as much, but sometimes your mind simply doesn’t allow you to do the best you can.

Here’s my message to all the other copywriters reading this… if you’re doing a job you’re not happy with, do the best you can anyway. If you do a great job on a cheap project and that client tells 1 person who tells 3 more, who tells 5 more, etc…it can add up big time. Trust me – word gets around whether you’re a great copywriter or a lousy copywriter, so you better be on the winning end of things!

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Jeremy Reeves has improved the bottom line of his clients by MILLIONS of dollars in extra profit. He specializes in maximizing bottom-line profits by using hard-hitting copy, continuous split-testing and advanced marketing strategies.

Download his FREE report - "The 3x3 Formula For Realistically Doubling Your Profits In 60 Days Or Less" - at www.3x3Formula.com

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