Coffee Infused Nutsacks

This morning I was drinking my daily cup of coffee while checking my email. The coffee was starting to get cold so I headed downstairs to fill it up with the steamy pot of coffee that was on the burner, when all of a sudden I looked over at my cupboard where I keep my peanuts.

(I’m a HUGE peanut lover)

And that’s when it hit me…


Before I tell you what in God’s name I’m talking about, let me back up for a second.

A few weeks ago I read an incredibly blog post written by Troy White called “Cat Poop Coffee, Holy Crap Cereal” over at Clayton Makepeace’s blog.

In that post he talks about the importance of having amazing, outlandish, curiosity-driven names for your products. As you can tell by the title, one of the products he talks about is “Cat Poop Coffee”, the other is “Holy Crap Cereal”.

I’m also taking Troy’s storytelling course where he talks even more about this, so over the past few weeks I’ve been thinking of some outrageous product names and marketing ideas.

… one of them which I think would be awesome… is Coffee Infused Nutsacks.

What Are Coffee Infused Nutsacks?

Don’t worry, I’m not talking about “those” nutsacks – you pervert! 🙂

What I’m talking about are having sacks of peanuts, infused with coffee beans.

Now tell me… if you like to eat peanuts (or hell, even if you DON’T like them that much) and you saw a stand somewhere selling “coffee infused nutsacks”…

… wouldn’t you buy them instantly so you could go tell your friends?

I know I would!

I have no idea if that would even make them taste good, or do anything special to the peanut itself, but I can guarantee you that having a name like that would sell somewhere between 2-10x the amount of peanuts you would regularly sell.

So what do YOU think? Would having a name like that entice you to buy something you may not have otherwise even thought about buying? Would you buy it for the “coolness” factor… or because you actually thought they would taste different?

Comment below and let me know your thoughts!

4 Responses to Coffee Infused Nutsacks

  1. KathleenM January 5, 2011 at 3:35 pm #

    haha- a similar success story of your theory would be “fat bastard” wine- actually a quality wine, but the name makes it stand out (my dad got a bottle of it as a gift, and he shows it off on the wine rack!)

    • Anonymous January 5, 2011 at 4:24 pm #

      Yes, absolutely!

      Going along those same lines… one of my favorite beers is called “Arrogant
      Bastard”. There are a lot of companies who sell alcohol who seem to be very
      outrageous names. I wonder why….?

  2. Troy White January 5, 2011 at 4:27 pm #

    Thanks for the mention Jeremy. And thanks for the fantastic article – when you launch the coffee infused nutsacks – let me know, I’m in 🙂

    I just read an article about a guy who brought out porn-in-a-cup as well. Get this, he brought out a cup of coffee that has 10 shots of espresso in a single serving! Talk about a teeny jolt of caffeine! Yikes. He won’t even sell it to old people like me over 40 yrs of age – he sends them to something more ‘tame’. I absolutely love the idea though.

    Outrageous names and marketing ideas always stand out from the crowd, even attracting some exceptional free press as well.

    Kathleens comment also – I too have enjoyed a glass or two of fat bastard wine – another example of a great name that just draws in buyers.

    Great stuff Jeremy – keep them coming.


    • Anonymous January 5, 2011 at 4:33 pm #

      Haha… I would love to make my own little sack and go to a flea market/circus or something like that – simply to see the reaction of people. It would be a great marketing experiment!

      I’m going out with a continuity program in the next few weeks, and am already starting to think of some kind of strange/outrageous name for it 🙂

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