Creative Marketing Strategy Most People Forget…

I recently moved into a new apartment and as we were moving in I came upon a creative marketing strategy that any small business can use…and the best part is that it’s just about free and is incredibly effective.

Here’s what happened.

We bought our bed from a local furniture store named “EFO” (I’m not sure if they only local or a national chain).

When the bed came to the house, the delivery men did the simplest target marketing strategy I’ve ever seen – all they did was hand me a small postcard giving me $20 on my next purchase…just for filling out a tiny little survey that took me about 20 seconds to complete.

Now some people might think that the importance was that I took the survey, but honestly I don’t think they cared about that.

What happened when they offered $20 off my next purchase is that I immediately was like …”wow, $20 for 20-30 seconds of work…nice!”

So #1 – It developed an instant rapport with the company.

#2 – I ended up going back to that same place and doubling the price of my original order (we got our couch from there as well, which was roughly the same price as the bed).

Now I’m not saying that a creative marketing strategy like this completely caused me to go back to them, but I can tell you one thing…it definitely made me more likely to go back.

And you might be saying, well…it’s only $20.

Yes, it’s only $20…but it’s the fact that they were giving me $20 JUST to fill out a tiny little survey.

And as marketer myself I knew all the psychology going on behind it and that they just wanted to get me back in the store, but for someone who didn’t know better…I think this marketing strategy model is a great one to follow.

All you have to do is simply change your offer and tailor it to your own clients or customers.

Now…take a second to watch the video below where I explain this in a little more detail, as well as show you the postcard I got (to be honest the copywriting sucked…but the offer was great).

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2 Responses to Creative Marketing Strategy Most People Forget…

  1. Sean McCool September 11, 2009 at 11:27 am #

    Jeremy,I agree with your article and that it is a great idea. But what if the company had also handed you a flier with “20 items under $20” to use with your card. Wouldn’t that have virtually guaranteed you get back in the store?

    And I bet you still end up buying the sofa.
    In my house, we probably would have bought at least 2 of the 20 items under $20 because my wife would want the new lamp and I would want the football shaped sofa pillow to go with the new sofa.

    Thanks for posting,

    Sean McCool
    Copywriter, Stansberry & Associates

    • Jeremy Reeves September 11, 2009 at 11:32 am #

      Hey Sean,

      Absolutely …that would be a fantastic idea.

      Yea the copy on the postcard wasn’t all that great and it could have been a better offer, but hey, most business wouldn’t do ANYTHING so it was refreshing to see a business in my town actually doing something to get customers back in the door.

      I think people are scared nowadays with the recession – they’re finally starting to get smarter 🙂

      Jeremy

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