Yesterday was the 4th of July (Independence Day) here in the U.S… and it was one heck of a time. The day started with a business breakfast which will result in a hefty chunk to come in over the next year. And it will make the client stand out like a sore thumb in his marketplace – gaining him oodles of traction and business in the area.
Several parties and mountains of food later, we ended up back at our place and invited my brother and sister-in-law over for snacks and drinks.
While the girls were chatting, my brother-in-law (Pat) and I decided to fire up my Budweiser fire pit. I’m not sure if it was from my lack of thinking, or maybe a few “extra” drinks, but…
I Stepped On A Hot Coal While Barefoot!
(Don’t mind Connors ball in the bushes, or the random post in the middle of the patio. That’s getting ripped out and the entire patio redone in about 2 weeks. Or the gazebo with no cover. We recently moved in and still have many things to catch up with 🙂
Yes, I know, I should have had shoes on. But what can I say… I like walking around the yard in my bare feet.
Anyway, it got me thinking.
The reason I stepped on that hot coal (or, “ember”) was because I wasn’t protected. I didn’t have shoes on to protect me from the flaming wood.
And if you want to be successful in business…
You Must Protect Yourself From “Broken Legs”
By broken legs, I simply mean that you have various “legs” supporting your business. If one of those legs breaks, you should not lose it all.
You need to have backup plans in every area you can think of. You need to have several traffic sources feeding you new visitors and prospects each day. You need to have multiple pillars of income flowing in. You need to have various products and services that relate to different parts of the marketplace.
All of these things are essential for long-term business growth.
It happens way too often that people are casually strolling along, making 6-figures in a business… and then all of a sudden one leg falls out. Maybe that’s a major client, or a major traffic source, or whatever.
All of a sudden – that business gets itself in serious trouble.
Take a look at the way you’re running your business. If your #1 source of income dried up… or your #1 client… or #1 traffic source – would it crumble?
If so, you need to start putting time and effort into building new legs to create a much stronger business.
This is something a new coaching program I’m developing is going to cover. Creating a rock-solid business that continues to thrive no matter what situation comes up. The kind of business that dominates the marketplace, maximizes revenue streams, and, my favorite… can be at least semi-automated.
I’ll tell you more about it in the coming weeks.
For now, don’t step on any hot coals. Protect your business.
Trust me, the next day doesn’t feel very good 😉