How Much Does A Copywriter Earn?

How much does a copywriter earn – what a great question.

It’s also one of the most popular questions asked by people getting interested in copywriting.

Fortunately, it’s a question with many answers. However, it all depends on what YOU want to do, how much work you’re willing to put in, as well as many other factors.

So let’s get right into it and I’ll explain what I mean about why the question “how much does a copywriter earn” basically all depends on YOU.

So…How Much Does A Copywriter Earn?

Your earnings with copywriting can range anywhere from around $20,000 per year to literally tens of millions per year.

And here’s the difference…

If you work for another company as a copywriter, you’re likely to earn anywhere from $20-$30 per hour and about $25,000 – $50,000 per year full-time.

And depending on the company you may have to sign an exclusivity contract, which means you wouldn’t be able to do any jobs on the side to make extra money.

But, what happens when you become a freelance copywriter?

Then the roof comes off and you’re left to decide how much you make. At the beginning obviously you won’t make too much because you can’t charge as much as you’d like.

But then, as you become more well-known and can raise your prices…you start increasing how much you make per project. Do that and you increase how much you make per year.

Then you become more advanced, adding royalties to your paychecks.

Boom – another pay raise.

Then you start going on straight commissions like Clayton Makepeace and guess what? If you’re really good, you can start making 7 figures or even 8 figures if you become a world-class copywriter.

So how much does a copywriter earn?

However much you want, really.

Hard work will make you a lot of money in the copywriting business.

SMART work will make you rich.

What would you rather do?

Update: One thing I forgot to mention the first time I wrote this post was that (as DK Fynn says below) – the best way to increase your revenue as a copywriter is to start marketing your own products and services.

By starting a little side business or extra revenue stream you not only allow yourself to make more money, you also shield yourself against recessions and depressions.

So if you’re looking to answer the question of how much can a copywriter earn, again, it all comes down to how much work you want to put into your business and how smart you can work at it!

And speaking of making more money, why not head over to and discover how to increase your copywriting fees by 50% while slashing your workload in half! Just go to The 30 Day Copywriting Challenge to find out how.


5 Responses to How Much Does A Copywriter Earn?

  1. Direct Response Copywriter DK Fynn September 5, 2008 at 8:48 pm #

    The thing that I’d add to this post, Jeremy, is that if you really wanted to have as much control over your income as possible, you’d have to eventually write copy for YOUR OWN products and services, and not for someone else’s.

    Mind you, I’m writing for the products of other people, but I see this as a process of transition: from being a working stiff, to being a freelancer, to owning my own products and services that I either write copy for, or I get other copywriters to write copy for me.

  2. admin September 5, 2008 at 9:18 pm #

    AWESOME point DK – you’re right on the money.

    Starting off as a freelance copywriter is awesome in itself, but if you can start creating products for yourself instead of’re even better off.


  3. CopyTraining October 29, 2008 at 8:30 pm #

    That’s what I find so fascinating about copywriting, it’s so flexible. If one just loves to write, but has no desire to go off on their own…they can get plugged in to a company and get a salary.

    For the entrepreneurial writer, freelancing offers the freedom that they desire, with no real salary cap to speak of.

    It really comes down to what you want to do, and how much you’re wiling to work to make it happen.

    Good stuff man.

  4. John February 1, 2013 at 11:55 pm #

    Nice article and I somewhat believe you but….if this is true, have you made millions of dollars writing copy? Most people say that this is possible, but if it were likely why aren’t there more millionaires in this business?

    • Jeremy Reeves February 18, 2013 at 8:02 am #

      John – it’s NOT likely. Just like it’s not likely or frequent for any business to do millions in sales. Becoming a copywriter is a business… unfortunately a lot of people don’t treat it that way and therefore don’t really make any money.

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