With the Internet exploding in unbelievable proportions, many people are starting to think that direct mail is slowly dying away – and Internet sales letters, autoresponders, article-writting, etc. is the way to go for copywriters.
But are they basing that on fact, or opinion?
Let me be honest…
Up until this morning, I believed that although direct mail wasn’t exactly “dying” – I thought it was slowing down big time.
After all, in most cases the Internet gets you results faster, is easier and cheaper to test, and has bigger profit margins than direct mail.
But according to an article I read this morning – “Non-catalog direct mail advertising is projected to grow by more than 44% this year compared to 2007, according to findings in a new research report entitled Direct Mail Best Practices, Benchmarks and Strategies.”
Take a look at that again….44%!!
Here’s a link to the article – http://directmag.com/news/direct-mail081208/
Non-catalog direct mail (postcards, flyers, sales letters, etc.) are STILL a great way for copywriters to gain incredible prospects.
And, they can make you more money over the long-term than the Internet can (in most cases).
But I still don’t think you should only go after tradtional direct-mail companies. That should only be part of your marketing plan.
Why not mix it up a little with a variety of direct-mail and online companies?
You can explain to the direct-mail companies why being online is so important, and you can explain to the Internet companies why sending direct-mail is so important!
Such an easy way to increase the size of your business by utilizing current clients…
To the life you’ve always dreamed,
Jeremy
P.S. Did you check out my video yet on how to get hundreds of prospects within 20 minutes? Go to www.GetClientsIn20.com to check it out NOW.
{ 4 comments… read them below or add one }
I think for the right company, direct mail is definitely an option. I will likely include it in my offline campaign for genewize. Thanks for this tidbit of info!
Sounds great Leslie!
I have to disagree with you slightly though – direct mail is right for probably about 95% of companies out there – if not all of them.
People brag about how online is so cheap to advertise, but direct mail also gives you much better response rates at the same time.
I’ve heard of many, many stories of people getting 1% conversion rates online, then trying direct mail and getting 3%+ with the exact same campaign.
It’s definitely something to try out!
Jeremy
What the heck are you talking about? that article didn’t say DM was going to grow by 44% it said 44% of respondents said they’d use more DM – there’s a MASSIVE difference between those two statements.
Hey Chip,
Wow you’re absolutely right – I read it completely wrong.
We all make mistakes
So then the premise of this post isn’t a 44% increase….but that 44% of respondents said they’d be using DM more in 2007. Still a good sign that it’s definitely NOT dead!
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