When I speak with clients I first figure out exactly what THEY need, then determine which approach would be best-suited for them. However most fall into one of three categories…
Flat Fee - If the project is small/simple and they don’t require optimization long-term, a simple flat-fee arrangement typically works best. After we talk I’ll send them a proposal along with a flat-fee. If the project moves forward, you get 15% of the fee. Pretty simple!
Most projects range from $10,000 - $30,000 so your commissions "typically" range anywhere from $1,500 - $4,500 per client.
Retainer - Some clients have ongoing copywriting requirements. For example, they might need daily emails, or new products launching frequently, or have a project that isn’t easy to determine from the start. In this case we’d talk about doing a retainer-based arrangement. You would receive 15% of the first months retainer fee, and 5% of ongoing retainer fees.
Most retainer projects end up around $10,000 sent every 4-6 weeks, so your commission would be $1,500 for the first retainer and $500 each time they renewed.
Flat Fee + Revenue Share - If they fit certain criteria, I may also be interested in doing a flat-fee + revenue share. In this type of arrangement they would pay a reasonable flat fee upfront for the initial project setup (and sometimes a guaranteed result, depending on the situation), then a revenue share to continue optimizing and managing the entire campaign for them.
This offer is exclusively for higher ticket offers, and is also our preferred option because we would much rather focus our energy on a small, select group of clients (as compared to a one-off project).
If a project like this moves forward you will receive 10% of the initial flat fee plus 10% of all revenue derived from the revenue-share agreement.
Most projects in this category have a $5,000 - $10,000 upfront fee, followed by 25% - 33% of new revenue generated. As you can imagine, the revenue share part varies tremendously.