Goodbye Cruel World! (A Lesson In Fear-Based Marketing)

This Saturday… on May 21, 2011… the world will end.

It’s also going to end October AND December 2011.

(Funny… I didn’t realize the world could end more than once)

Oh wait… I forgot about these…

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The Difference Between Winners And Losers

Ever wonder why some people seem to blissfully glide through life as if nothing could touch them… while others aspire to Goliath-sized hopes and dreams and never accomplish the first step?

The reason for it is actually quite simple.

It all comes down to mindset.

For example…

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You Don’t Know Squat!

I can remember the day as vividly as the day I got married.

I was about 8 years old… and my Mom and I had been arguing about something.

I, of course, thought she was wrong about whatever we were arguing about, and I remember stomping my little feet up the steps in a fit of rage. As my temper tantrum hit it’s peaked…

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3 Ways To Increase Your Client Relationships

Whether you’re a business owner trying to improve the relationship you have with your customers… or a copywriter trying to improve the relationships you have with your clients, this can have a tremendous impact on your life and business.

Relationships are the foundation of everything.

Families… businesses… friendships… everything.

If you don’t have a solid, trusting relationship, you should not be working together. It’s as simple as

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Why Stand-Up Comedians Make The Best Copywriters

Ever have the experience of being in the same place with someone else… being told the exact same joke… and having completely different reactions?

This happens a lot during comedian skits.

The reason behind it is actually very basic and simple…

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