In this episode, I talk about why it’s SO important to simplify your life. Not just your personal life, but your business life as well! Enjoy
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Jeremy Reeves: Hey what is going on guys and girls. This is Jeremy Reeves with another episode of The Sales Funnel Mastery Podcast and I am back from vacation.
Today is the Monday, October 10 and so I do not know when you will be listening to this. I think it is next week that you will be listening to this.
So actually, I have been back for like a week now, but I have an awesome vacation. I spent a ton of time with the kids and family and that kind of thing and we got to go hiking and I actually tried my first 5 mile run the long time.
So if you guys have not known, I have been getting really good shape this year. I went from 195 in let us see, March or April I forget, something like that and now I am down to like 170ish range. So I am super excited about that. I got a lot stronger in the process too. I gained some muscle and you know, some — I am looking a lot better, health wise even you know, a lot better. I have way more energy and cardiovascular wise, a lot better.
So one of the things I did while I was on vacation, I was kind of sitting here 1 day and I am like, know what, I am going to try — I have some extra time, I am going to go for 5 mile run just to kind of see what happens.
So I did that and I actually ended up running — it was in like I forget like 49 minutes and some seconds, but it basically, it ended up being like a 7 minute 59 second mile which I thought was really good you know.
A lot of people to get like under 9, they think it is good for a 5-mile run and I did under 8. So I am going to try to keep whittling that down. I am going to try to get to like 7 or 7:30 something like that, but I was pumped about that.
Anyway, one of the things that I have been thinking about and kind of came up in my mind a lot during my vacation was simplicity, right.
So I have been thinking about you know, where I am going with my business and you know how I make my money and you know, what the biggest successes have been in making the money you know, in generating revenue and it is funny because you know, I have had projects in the past where I build this big elaborate funnels you know just say like a $25,000 funnel just for an example.
And it will take weeks and weeks and weeks and weeks of effort right, to make that $25,000. And you know, and that is not every single day, but that is you know, it is a lot of time you know, putting into it. I do not know exactly how many hours or days or whatever it takes for something like that. It is kind of hard to you know, to say, but basically, it is a ton of time you know, versus I just did a (inaudible 3:02.9) with the client and made that much right. I made $25,000 in like I do not know 5 hours maybe something like that and you know, it got me thinking about simplicity and it is like why am I kind of going the hard — you know, why am I doing all that when I can just you know, why am I going this way when I could just go the other way and get the same result in way less effort and have a lot more fun you know, because I have a little bit of skin in the game.
So it is like — it is just you know, it kind of occurred to me like why the hell I am still doing this.
So (inaudible 3:42.2) you know, but I am changing up my services quite a bit to be honest.
To go more of that other like more (inaudible 3:50.2) deals and more just more high leverage that kind of thing.
So that is what I want to talk about today you know, simplicity, right.
So let us bring it back to sales funnels. Let us talk about your sales funnel, right.
So you know, there are a lot of different ways that you can do it you know that you can build a sales funnel and I used to tell clients, oh we should do you know, we should like segment into 10 different you know buckets and blah.. blah.. blah.. you know, do all these kinds of things and test this and test that and test that. Let us do 3 versions of a sales letter, let us do VSL, let us do webinar on top of it and then let us also do 3 versions of the autoresponder. In that way, you know, we can test all these different things blah.. blah.. blah you know, and it was great you know, it works.
But here is the thing, you know what also works is simplicity. What else would work to simplicity right.
So that is kind of my message of today is you know what are you doing in your business that you could be doing it in a much more simple way and get the results.
So take for example, you are starting — let us just say you are launching a new product right and you know, let us say that you are at the point now you know — there is a difference like do you go simple or do you do it advance right.
If you already have things dialed in right and you are launching a product and you know for certain that that is going to be a big product and you have the time, you have the resources to put in a really advance sales funnel then by all means do it, because when they are advance like that they are going to work better.
When you have everything in place they will work better you know. When you have segmentation it will work better. When you are really spending the time to get the copy write it will work. I mean copies that is part of the simplistic thing, but if you are trying to do like this it is kind of a multilayer super — multifaceted, like super complex funnel right off the bat and you do not know if your message is dialed in, to me it is kind of nuts right.
So you know there are these you know, various ways to do sales funnel as you know, I have my methodologies and there are things like the Ask Method with Ryan Levesque and you know Scott Oldford his Relevancy Model and with a slow lane and fast lane that kind of thing.
So there is a lot of different ways, but the thing is if you do not already have the messaging in place, if you do not have already have like no exact — if you do not have the foundation in place, if you do not already know exactly who your target market is, exactly what the problem is, exactly how your product is uniquely positioned to solve that problem, you know the core 3, we will call them, in my opinion, I think you should nail that down first and then get more complex right.
So you know, Scotts’ Relevancy Model. Ryan’s Ask Method. They work fantastically well. I have done both of them. I have been doing them for years right. I have been doing — both of those I have been doing for probably 4 or 5 years now. I just never like put a name on it right.
Their brilliance is being able to actually put a process in place and being able to like really you know, narrow down like the fine details of it right.
They both work really, really well right. Fantastically well, but I think that round number 1, stage number 1 should be the foundation, right.
Just for example, let us just say that you are coming out with a new product, right. If you are like kind of just getting started or like you do not have a huge influence, you do not have a huge following that (inaudible 7:29.6) going to buy it right. If you are not at that stage yet, I think it is kind of crazy to go and spend you know, tens of thousands of dollars and months of your time putting it together when you can just launch it with just a simple sales funnel.
Launch it to your list right and see how it does. Get feedback right. Launch it again, send a cold traffic. Get feedback. Test and tweak and then you do those you know, those models where you get crazy with it and you get, you do super advance segmentation and you know, all that kind of stuff and you are doing all kinds of crazy retargeting you know everything, all the you know, wonderful goodies that go along with those various methodologies right.
Because again, they work really, really, really, well and they are going to get you better results, but you have to look at you know, how much better results are they going to get you and the bigger — I think the bigger deal here is that when they are really complex, when there is a lot of steps, when there is a lot of segmentation and like all the kind of extra work that you know, is inevitably involve in those.
The biggest issue I see with it is not really the time right. It is not the frustration or whatever of putting them together. It is the fact that it probably would not ever happen, okay.
And that is the big key here is you have to look at yourself right. You have to know who you are. You have to — like understand yourself and be honest with yourself and say look, I can either go — there are basically 2 routes.
Simple and fast with less results right off the bat right or slow and frustrating with better results, okay.
And let us just say that for example. Let us just say that you are going to get I do not know, 50% better results with like a more advanced funnel or even just say double right, just say double. I mean it is kind of depend, but just say double.
You have to say to yourself, okay, if I am going to spend 3 times the amount of work on this for double the results. Is it going to be worth it? And if this is going to be a million dollar funnel for you, definitely worth it. Do it, right. You can do it right off the bat.
If it is not going to be right, it is going to be maybe a 6 figure funnel then go simple. Nail down the messaging right and get it to work without being complicated, okay, and then come back and you are getting let us say, (inaudible 10:00.1) something like that right then you come back and you say okay, let us go hog-wild. We are already converting the cold traffic right, let us go hog-wild and do you know, whatever — I mean honestly basically you want to do their methodologies kind of put together right. You want to be doing like the quiz and surveys and then the relevance, the aspect of things together right. And do that second and then basically what you do is you take your ROI from 2 to 1 to 4 to 1, right.
And it is going to be (inaudible 10:31.6) if it is a service business it might be 5 to 1 to 10 to 1 you know.
Product like an infoproduct something like that or any kind of product, the ROI is obviously going to be less than like a — than in really high end service, right.
So I just want you to think about that you know and it is the same thing that is why you know, as you guys know, I am coming out with a course on selling high ticket items right.
And the main focus there is going to be using webinars to do that.
One of those reason is simplicity, right.
When you have a high-end product of service, you do not need crazy you know, 18,000 segments and you know blah.. blah.. blah..
You can do that eventually, but if you cannot make that work, just like a simple — just hey, you know, traffic to a webinar to you know, buy it. If you cannot make that work you may or may not be able to make it work with segmentation but you are still not going to have a great ROI and in my view, you are better of spending more time thinking about the problem and the customer and the solution than you are building a crazy advance funnel, right.
And now that does not mean that you cannot do segmentation, right. That does not mean that you cannot — I am not saying do not put effort to it, right. I am not saying just throw something together and see what happens. You kind of have to find that balance there.
What I am saying is, know where you are because some people like me for example, I have the patience right, to spend a month or 2 months putting together copy that for advance segmentation funnel right, because I do it every day you know what I mean.
So I have that patience. I have been working on this webinar product for like 2 months already and it is really just because I mean this thing is just legendary and it is going to be freaking awesome and I just want to do it right you know what I mean, like I do not want to throw some shotty product out there.
I want to have it done to the point where I mean people are going insane over it. So that is what I am doing.
But I have the patience for that.
A lot of people do not have that patience. So if — you have to know yourself you know. If you do not have the resources, if you do not have the money, the team, you know whatever to do like a super advance funnel then do not do it.
Get something more simple in place first, right.
So for example webinar funnel, right. There is — you have to have the ads going to the page. You have to have the landing page. You have to have the prewebinar emails, right.
You know to start, you can just do a reminder emails. You can go back and you know, redo it properly you know, with getting people you know, bonding with people and talk about the problem and you know, all that kind of good stuff right and that is going to improve your results, but for now, you can just use the you know, hey, reminder, your webinar is going to start blah.. blah.. blah.. in that way, it forces you to make sure that the topic that you have right, that the position that you have is going to make sales that you know, that is going to — that is going to be the start rather than the reminder emails, right.
So then you have the content of the webinar. You have the (inaudible 13:33.6) all that kind of good stuff and then you have the postwebinar emails you know.
I mean the postwebinar emails that is something like I would definitely recommend having the 3 segments because you are going — you talk to them very differently, but like if for example, you do not have to have 3 segments or more. You can just do people who missed it versus people who attend it and do 2 segments with that right.
And then you know, you have your countdowns and blah.. blah.. blah..
That is a very simple funnel. It does not take that long to put together.
In my course for example, the goal is going to be 14 days you know, start to finish, 14 days of your life right and you can definitely do it way faster.
You can do it like if you already know you know, the problem and the solution and you know, like your topic and that kind of thing, if you are already really (inaudible 14:21.9) market it is going to be probably as little as like 3 days that you can actually do this because of the templates that I have and that kind of thing.
It is really — I mean, oh God, this freaking templates are awesome. I am so excited about them.
I cannot wait like I am dying to like, show people what these are. It is just oh God, they are freaking ridiculous.
Anyway, but the point of today’s message is just look within your market. It does not have to be funnels right. You can apply this to anywhere in your business. It can be funnels you know, are you doing 2 complex funnels. Are you not doing — are you doing 2 simple funnels you know, you have to find your balance.
Like everything, nothing is black and white.
You should never only do advance funnels. You should never only do simple funnels. It depends on you. It depends on you know, the influence that you already have, the audience that you already have. It depends on the price point. It depends on your resources. It depends on your timeline. It depends on your goals.
I mean there are so many factors in this that only you can figure that out right.
So I want you to think about that. Do I want more of a simple route and then you know, once it is doing well, once you can kind of see light then you go back and phase 2 segmentation or do you say, okay, I am going to do an advance funnel first and then just be done with it and then just — you know, you are still going to test and tweak. I mean that is part of the process regardless.
That is kind of the you know, the message for the day, but it does not have to only be funnels. It can you know, look at this in every aspect of your business. Are you being too complicated you know, what can you simplify with the way that you communicate with your employees? What can you simplify with your cash flow management? What can you simplify with your workday, right. That is a big one you know, what can you simplify with your health? That is a big one for me.
So like I know the triggers. I know — for me for example, what I have learned is that if I — my one big — I called it Newton’s Cradle right.
My one big — Newton’s cradle is — they are those balls that you got in science class where there was like, whatever like 4 or 5 balls in a row and you lift up the one side, it swings down hits the other one and then the other side goes up and then that comes on hits it, the other side goes up. That is called the Newton’s Cradle.
I have kind of a philosophy that if you find your Newton’s Cradle when you make one change, it makes more like it reverberates throughout your entire business or your life.
So for example, me with health right. If I, my Newton’s Cradle in that is tracking calories. If I track calories. I hit my goals period right.
If it do not track calories, I get fat period. Like that is just how for whatever reason, if I do not track calories, I just go off on a freaking (inaudible 17:20.7) right.
You know, because you do not have that like, that is kind of like my external pressure you know, that is my accountability partner is the tracking — calorie tracking software.
And by the way, for anybody wanted to lose weight it is not complicated you know, everybody always says, oh it is so complicated, it takes so much time. It takes like a minute to do it. Just a horrible excuse.
Anyway, so that is my thing. Like I just found you know, that if I track whatever my goals are, I hit them. If I do not track, I do not hit them and I get fat, right.
Because you know, I do not have great genes, never have you know, if I go off my diet, I gain weight very, very easily, but if I do go on my diet, I lose weight easily you know what I mean. Not really easily, but you know, I can whittle down to where I want to be.
So that is the message for today you know, look throughout your life. Where are you overcomplicating things. Is it your relationship? Is it your health. Is it your you know, is it your relationship with your kids? Or you know, (inaudible 18:23.3) like your wife or your husband? Is it in your business? Is it in the way that you communicate with people. It is in you know, your working habits? It is in your health? I think already said that.
So just look you know, look or maybe write down and say okay, what is one thing that I can simplify in each of the you know, the main areas. Let us just call the main areas maybe like a business body you know, your spirituality and I think I am missing — I do not know money you know, whatever like the big for you.
So yeah, that is it for today. I hope you enjoy this. As always, if you enjoy this message, make sure you are sharing it with other people. I have been getting a lot of comments recently. People you know, really enjoying the podcast. Thanks for those. Make sure that you are leaving a review. It only takes a second and that is the absolute biggest compliment that you can give me is by leaving a review. That is what is going to help us get more listeners and that is what is going to help you know, when we get more listeners, I put more time into it, right. There has to be that you know, basically it hast to be worth it for me.
So as long as that continues to increase, then I will continue to do this and bring you the goodies.
So make sure that you left a review. If you did by the way, reminder about that. If you send an email to [email protected] telling us that you left a review just let me know like when you left it or you can copy paste whatever or whatever you want to do. I will give you a copy of my conversion cheat sheet, it is 101 split testing tips that you can use to increase conversions all throughout your entire funnel. I used to sell it for $77 and if you leave a review, I will give it to you for free. Sounds pretty cool.
So anyway, that is it. I hope you enjoy the rest of your day and week and I will talk to you soon.