SFM: Ep5 – Targeting Buyers To Increase Conversion Rates

Welcome back to episode #5 of the Sales Funnel Mastery podcast. In this episode we’ll discuss using specific interests and pain points to increase conversion rates on every individual step of your sales funnel.

Here are a few points we’ll cover…

  • How to get in front of your buyers at the exact time they need you most…
  • Why using tools like Facebook Ads and surveys can help you dive into the mindset of your customer…
  • A great lesson on why your customers can get MAD at your if you’re not selling them…

It’s a quick episode that should help spark a few new ideas for you to get closer to the people who are actually buying your product or service. Plus it will give you a glimpse into the mindset that makes them buy.

Enjoy!

Listen To The Podcast!

Resources

Facebook Ads

Transcript

Hey everybody, welcome back to another episode of Sales Funnel Mastery. This is your host, Jeremy Reeves. Today we’re going to talk about using demographics and interests to increase your conversion rates on the front end.

A little while back, my neighbor got robbed. The first thought that I had was the he was lucky that he didn’t get shot. My second thought—and this is funny the thinking that I have as an entrepreneur—is that after a couple weeks went by, I was like, “Why haven’t I received some type of postcard or direct mail piece or phone call or anything like that from local companies selling alarm systems?”

Obviously, he needed an alarm system. They should have capitalized on that and sent it to a one or two mile radius or something like that and said, “Hey, do you know what happened to your neighbor last night?” as the hook, the headline and then try to sell me an alarm system. You can give statistics, maybe tell a story.

I thought that was a huge opportunity missed. It really made me think that one of the best opportunities, and I do this a lot with clients that are having a hard time getting high conversion rates on their front end offers, usually the reason that they’re having problems like that is because they’re not targeting the right way or their targeting too general. The best way to do that is to really segment and target on a more specific basis.

One of the tools that you can use this with is Facebook Ads. You can target people based on specific interests that they have. You could something like direct mail letter or the postcard or whatever the company could have used to sell me on getting an alarm system. I already had one, so I wouldn’t have bought. The point is they could have done a segment and sent it to people that didn’t have alarm systems.

But you can use Facebook Ads. This is why I always recommend Facebook ads to my clients. You can use Facebook Ads to target people and do campaigns, specifically, to people within your market with specific interests. Let’s just say, somebody doing a local marketing company selling Lasik eye surgery. You could do something like a 10 or 20 or 50 mile radius and do Facebook ads. Two people with contacts. I’m not 100% sure if that targeting is in there, but you could probably find mailing lists. If it’s not in Facebook, I’m sure you could find a mailing list with that segmentation in there.

So create a campaign that’s geared to people with contacts. You say, “Are you bothered by itchy contacts that dry your eyes out?” All the annoying things about contacts, and put them into something like a free webinar series on Lasik eye surgery and how safe it is and the benefits of it and why it’s actually not as expensive as you think it is. Overcome all the different objections and things that people would use to not move forward with it.

That’s actually a funny thing for me, because I’m actually in that process right now of doing Lasik eye surgery. I’m going to get it soon. But the one thing keeping me back is the safety of it. I don’t want to go blind. I want to make sure that I’m not going to go blind if I get this done. I don’t really care too much about the money aspect of it, but the going blind part scares me a little bit too much. There hasn’t been anybody who has come to me and explained that I wouldn’t go blind. I don’t know. I don’t know the statistics. I haven’t gotten that far yet. I haven’t put that much research time into it.

The fact is there are people in your marketplace that you can hyper target and really segment. This is a really good thing, if you’re struggling to increase your front end conversions, all you have to do is segment down. As you build up your conversions, as you build a profitable campaign, then you can start going more broad.

That’s always a question that my coaching students and clients have is whether or not they should go broad or narrow to start with. It really depends on the business. It depends on how big the market is and the sales funnels they have and a lot of different things. I hope that helps.

The point of all this is use specific targeting based on behavioral interests that your customers and clients have. And your conversion rates, for both prospects and buyers, is going to absolutely go through the roof.

So put that to work in your business today, let me know if that helps you, shoot me an email to [email protected]’re putting this stuff and implementing it to your business.

Make sure you share it with your friends, tell everybody about it, tell them it’s the best podcast you’ve ever listened to, hopefully it is.
If there’s anything that you would want to hear about, again, shoot me an email and I will talk to you soon. Thanks.

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