Here’s something you may find a little… odd.
When I’m writing salesletters and marketing pieces for clients, I’m NOT writing to what people think they want.
That may sound a little unorthodox, so let me give you an example.
If I come out with a new course showing you how to increase your retention rates on a membership program by 30%, that’s what you think you want.
But it’s really not.
What you REALLY want is…
- An automated way to increase revenues with no extra effort
- More financial security from the increase in continuity you’ll have
- A turnkey, plug-n-play system that you don’t have to spend time thinking about. You simply follow instructions, get it done and profit. That way you don’t have to work any harder/longer than you already are.
- Etc. etc. etc.
See what I mean?
The TRUTH of what people really want goes much further than what you see on the surface.
And if you create your sales messages in this way instead of giving your prospects surface-level benefits, you’ll watch your sales go up instantly.
Plus, you can even create your products in this way so they automatically give your prospects and customers exactly what their deepest desires are.
Keep this in mind as you write any marketing materials.
World’s #1 most trusted sales funnel authority