When you think of the best place for a beginner to start selling their products online, where do you think of?
For beginners… Clickbank is great. It gives you an easy way to take payments, easy affiliate managing, as well as several other pretty cool features that never used to be available to those just getting started online.
However for advanced marketers, in my opinion…
Below are 5 reasons I hate and will never use Clickbank. If you’re thinking about using them, take these into consideration. Also before I write these… remember this.
I’m not saying Clickbank is a bad choice for everyone. As I said – they’re GREAT for beginners and even intermediate marketers.
They’re ALSO great if you want a “set it and forget it” type of product and don’t want to put in the work to really maximize your profits on a particular product.
With that said, here we go.
#1 – Order Form – When you use Clickbank, you have to use THEIR order form. No customization or any control whatsoever over the form. Considering order forms average 50%+ abandonment rates (usually in the 75% area or so)… this is a HUGE killer of sales and overall conversion rates.
#2 – Fees – Typical credit card processors are around $30 per month and 2-3% of purchases. Clickbank is somewhere around 7% If you have a million-dollar business (in gross sales)… that’s $40,000+ down the drain, for absolutely no reason.
#3 – Refunds – I love and hate this at the same time. On one hand… they’re great because Clickbank can issue refunds without your involvement. On the other hand, I hate it because you’re missing out on a GREAT time to “wow” your customer and re-capture that customer who is otherwise pissed off and you and will likely never return (assuming they’re not a serial refunder… in which case, let them be pissed off)
This is actually a very important topic… so I’m going to make my next post talking about how to re-capture your customer at the worst possible moment… the moment when they’re refunding on of your products.
#4 – Competition Spying – Talk to just about any marketer who is looking to enter a new niche and where do they look first? That’s right… Clickbank. If you’re a top dog on Clickbank… you WILL get ripped off by low-life chumps who can’t market themselves and need to steal your business in order to do so. Now, I’m not saying they won’t copy you anyway… however it’s much easier to find your business when you’re the king of the hill for your niche in Clickbank.
#5 – It’s Hard To Maximize -I think the BIGGEST reason I will never use Clickbank is because it would never allow me to maximize my marketing (with offline marketing, voicemail broadcasts, automated rule-based segmentation, etc . Now maybe I’m wrong or maybe you can figure out how to automate this… but it’s much more work than is necessary. PLUS… their is a limit on the price you can have for your product… so forget about high-ticket upsells!
So there you have it… 5 reasons I personally will never use Clickbank.
What do you think?
Have YOU had success with it… or on the flip side… know someone else who hates it (again, for high level marketing)?
Stay tuned for the next post talking about a few ways to re-capture lost customers at the worst possible time… when they’re asking for a refund on your product!