Woody From TGI Fridays…Brilliant Or A Flop?

TGIF!

Thank God It’s Friday…and thank God FOR Friday’s as well.

TGI Friday’s that is.

They’ve just come out with what I think is a brilliant marketing piece that I can “almost” guarantee will not only go viral on the Internet (after all, it made me write this blog didn’t…didn’t it?) but will make them a ton of money.

Here’s what they’re doing:

If you become a fan of “Woody” and he gets up to 500,000 friends by September 30th, you’ll get a 100% FREE Jack Daniel’s burger from Fridays.

Not a bad deal eh?

The reason I think this is so brilliant is simple.

#1 – It’s Viral – Like many other online promotions I’ve seen online, I think this is going to hit Facebook, Twitter, Myspace, etc. with a big bang. People tell their friends. Why? Because they want to make sure they get that free burger! Even though it’s only worth like $8 or whatever they charge…it’s still cool that’s free.

#2 – It’s Different – People like seeing something “different”. Here they are creating a story out of thin air and getting people talking about their business. Brilliant!

#3 – It’s Easy – All you have to do is go to Facebook and add him as a friend. If he hits 500,000 before the end of the month, you get a free burger. If you’ve ever noticed, a lot of promotions make things very complicated. But in this case…”a monkey could do it”.

#4 – They’ll Still Profit – Even though they’re giving away a free $8ish burger, they’ll still make a profit off the drinks, appetizers, desserts, and the 2nd meal they’re going to sell. Plus, it will get people thinking about Friday’s more as well, which’ll bring people into the door more often.

#5 – It Sets Them Apart – I’ve always loved Fridays simply because of the fact that they set themselves apart from the other joints which have similar food. They’re all about fun and being kind of…non-corporate, for lack of a better word. If you’ve ever seen their advertisements or been there to eat, you know what I mean.

Have an awesome Friday 🙂

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