Category Archives for Book Reviews

The AWAI Copywriting Course Reviewed (And A Special Surprise ONLY For You!)

Yesterday I received a special email from the wonderful people who sell the accelerated program for six figure copywriting and today – I have some incredible news for you that I’ll get to in a second.

I don’t know if you’ve ever heard of the Awai Copywriting Course but if not I’ll just say this – it’s THE BEST copywriting program out there for beginning copywriters – bar none.

In fact this course is SO well-respected in the copywriting community that many businesses out there literally will not hire you unless you’ve taken this course. And these are multi-ten million dollar businesses we’re talking about here.

If that doesn’t give it mountains of credibility, I don’t know what will.

Now, instead of typing this out I decided to make a video for you showing you why I think the awai copywriting course is the absolute best copywriting program out there today, and why it’s absolutely necessary that you pick up a copy for yourself RIGHT NOW.

And after the video – you’ll find out just why that message was so special ๐Ÿ™‚

Ok now for the good part…

Yesterday I received an email from the people who sell this course and they gave me a special link giving you…

50% Off The Awai Copywriting Program – But Only Until June 11th 2009!

Now considering this is a $500 product – that is one heck of a savings. When I first started out copywriting I literally depleted my entire bank account just to get this Awai program and I honestly believe you should do the same.

Check it out here – (opens in a new window)

And no – it’s not ONLY for beginners.

I just gave it a second read and actually re-learned a bunch of information I missed the first time through (which is why it’s a great idea to go through books and courses more than once).

Now remember – this deal is ONLY good until June 11th.

After that, the price shoots straight back up and you probably will never see it again. This is literally the first time they’ve ever done something like this and I was lucky enough to be asked to send out their promotion for them.

And obviously since it skyrocketed my copywriting skills – I’m priviledged to help them out.

I think it comes out to about $250, but honestly, that’s a DROP IN THE BUCKET compared to how much you’ll get out of this program.

Just think about it…what if you increase your copywriting knowledge and grab just an extra 1% on just 1 job and snag another job from that same client because of it for a few thousand bucks.

Don’t you think it’s worth paying $250 to get thousands in return?

I sure as heck do!

Becoming A Master

Becoming a master copywriter is all about mastering the basics and learning a few extra “master” level techniques. The awai copywriting program shows you exactly how to do that.

What I LOVE about it is that not only do they lay out such tremendous information, but they give you exercises to complete which help sizzle that information into your brain forever. That way when you start writing your next piece, you automatically write with that technique in your mind – so you write like a master…AUTOMATICALLY.

(In fact that’s exactly why I wrote “The 30 Day Copywriting Challenge” as a workbook instead of a free report).

It’s Your Choice Now

So now you have 2 choices.

You can realize that you’re never gonna see a deal like this again on the Accelerated Program For Six Figure Copywriting – or you can shrug it off saying “eh, it’s just another course”.

If you chose the latter…I want you to look at your current success level and see if you’re happy with that.

If you are, that’s fine. But if you’re not, this copywriting course WILL make you a much better copywriter. Not only that, it’s going to show you how to snatch up clients, pull in more money from each client, and about 100 other benefits that would take me hours to list out.

So for one last time…you only have until Thursday June 11th 2009 to snatch this out of their hand at 50% off. After that, it goes back up to $500.

Click This Link! —>

P.S. If you want to learn more about this program, click here for more details on the course.

Why Circuit City (And Others) Went Bankrupt As Soon As The Goin Got Tough

As you know, we’re in a recession. Everything seems to be getting worse and you’re now seeing a bunch of giant companies like Circuit City going out of business.

A lot of people are getting scared by this, but why?

I’m going to show you something in a minute that’s going to amaze you when you see the amount of money Circuit City is wasting.

It’s kind of pathetic actually.

So here’s the story…

The other day I was doing some wedding preperation stuff with my fiancee and we were driving around up by the Circuit City by our house.

In a span of probably less than 1 square mile, we saw 2 kids holding up “going out of business” signs for Circuit City.

I’m going to let you think about how stupid that is for just a minute.

Figure it out yet?

Think about it, they’re paying those 2 kids to stand there and hold up a sign all day long. Let’s say they’re paying them $8 per hour and only 2 people are doing it per store for all their stores in the U.S. and Canada for 10 hours per day (they’re open longer than that, but I’m being conservative to prove a point).

At $8 per hour, for 2 kids per day, for 10 hours…that comes out to $160 per day per store. With a total of 1,332 stores in the U.S. and Canada (according to Wikipedia) – they’re spending a whopping $213,120 PER DAY on something that they shouldn’t even be paying anybody for!

Hmmm….and we all wonder why these big companies are going out of business.

Because they have no concept of money management!

In times like these, the stupid companies get weeded out and the smart people stand out and start making more money because the stupid companies aren’t there to steal it.

My prediction is that the majority of the big companies out there are going to start dropping off like flies. They’re just too big and clumsy to keep up with the pace of the economy.

I guess we’ll see if I’m right…

INFLUENCE: The Psychology Of Persuasion Book Review

When I read the top 10 lists of books that copywriters suggest reading to get started…the book INFLUENCE, The Psychology of Persuasion always seems to be at the top of that list.

With me, I was kind of iffy about that.

I have to admit, overall the book was amazing. However, I often felt like I “had” to read it – not that I wanted to.

To me, a good book is something that you don’t want to stop reading. When you’re up late at night reading a good book, you literally shouldn’t want to go to bed. That’s how I’ve been with many great books (usually copywriting books because they motivate me) – but I simply wasn’t with this.

And here’s the reason…

The book is over 300 pages long, but it can literally be summed up in about 20 pages. To me, that’s just overkill. However, I still absolutely recommend reading the book simply because the ideas in it are so unbelievably valuable and priceless that you have to just drudge through it and read it.

The best part about it is the examples he gives. You absolutely must read each and every one because you never know which one is going to spark an idea for a project you’re working on!

Anyway, I’m going to do you a favor and sum it up in just a few sentences for each big idea proposed in this book.

But before I do that – I just want to say that I still think you should either buy the book or try to find a better summary of each principle. I’m going to sum them up VERY quickly, but they deserve more than that. I’m going to address each one individually in later posts, so stay tuned.

Summary Of Influence: The Psychology Of Persuasion

  1. Reciprocation – Put simply, just give back! If someone does you a favor, do them one back without them asking. Don’t let someone buy you a round of drinks without you buying them one back later on in the night or the next time you go out. If someone gives you a holiday card, make sure you send one back. Many people understand this rule and practice it regularly. In future posts I’ll explain how this can be applied to your business and make you tons of money!
  2. Commitment & Consistency – A quote from the book says “Once we have made a choice or taken a stand, we will encounter personal and interpersonal pressures to behave consistently with that commitment. Those pressures will cause us to respond in ways that justify our earlier decision” So in layman’s terms, it means that we all have conscious or unconscious beliefs buried in our minds. If something goes against those beliefs, we’re going to stand up against it to prove that we’re right. Even more important for your business is that a person makes a commitment – especially on record – they will do almost anything to uphold that commitment and be consistent. I used this principle towards the top of the page at – see if you know what I mean and leave a comment.|
  3. Social Proof – This is very self-explanatory, and yet people still don’t put use it very wisely. Whenever you see testimonials or people saying they’ve worked with so-and-so…they’re using social proof. When used correctly and in combination with another principle (not addressed in the book) – it can be unbelievably powerful.
  4. Liking – Ahh, the power of making people like you. It seems so basic, yet it’s so important. For some people it’s very easy, for others it’s very hard. For instance, I’m not trying to toot my own horn but everyone I meet says I’m extremely easy to get along with. It’s probably because I utilize the principle of reciprocity and realize there is no reason to be mean to anyone else. Another aspect of this is appearance – which can be a problem that you may not even know of. Take me again…I’m a young guy so coming to this website you may have thought to yourself “he’s too young to be a good copywriter or know anything of value”. While I understand that, but I also think it’s ludicrous! Just keep this in mind whenever you’re trying to gain a new client – and play it to your advantage.
  5. Authority – Who would you rather listen to about copywriting…some unknown writer you’ve never heard of or someone like Clayton Makepeace? You would almost always choose Clayton Makepeace even if the unknown writer actually knew more than Clayton. This is because of the principle of authority. He’s shown that he has knowledge and has gone through the “test of time”. Why do you think people listen to doctors? I might personally know more about your health than a doctor, but since they have the degree – you’ll listen to them! The funny thing is that in my experience I can literally prove to someone that I know more about a subject than some “authority figure” and they’ll still pretend I know nothing.
  6. Scarcity – For a business, this can be one of the most powerful principles you’ll ever come across. Let’s take an example. Say you have Ebook “A” that is unlimited in the number of times it can sell. Then someone copies that same Ebook (we’ll call it “Ebook B”) and says “only 100 copies before it goes off the market!” Can you guess who’s going to sell the first 100 copies faster? This can be used in many different scenarios and is only limited to your imagination – so start thinking!

As I said earlier, in future blog posts I’ll be going into much further detail on each of these, complete with examples and stories.

Although I said the book is way too long, I still think it’s a good read. I ended up simply skimming the last 200 pages or so and picking up on the “good stuff”

If you’d like to check it out, you can buy Influence: The Psychology of Persuasionon Amazon for under $10.