Category Archives for Boost Your Conversions

Why Conversion Rates Are A Terrible Metric…

In the world of online marketing, everybody is obsessed with conversions.

And for good reason.

They give you a very good sense of where you business stands and how many prospects you can convert into paying customers.

The problem is…Continue reading

A Stupid-Simple Way To Boost Conversions Easily

I don’t know if you know this or not, but if you visit certain pages on my website you’ll see a little “live chat” box in the lower-right hand corner of the page.

It’s mostly either for my pages selling my services, or for one of my products.

What I’ve lately realized is that…Continue reading

When To Write Your Traffic-Generation Ads

A lot of people make a huge mistake when creating new marketing material. They actually reverse the order in which the marketing is created.

This concept is going to be new to a lot of people, so let me explain…

Continue reading

How to PROPERLY display proof

Proof is one of the single most important factors you can do right when it comes to making a sale.

Think about the last time you bought something.

Would you EVER buy it from someone you didn’t trust? Someone who didn’t show the results they’ve had?

Probably not.

The problem is, most people display their proof COMPLETELY wrong.

And if you’re doing it wrong, you’re losing sales. A lot of sales.

With that said, here are 5 quick tips on doing it properly…Continue reading

How To Increase Profits With Clarity

My wife Katie and I have a fantastic relationship. We’re high-school sweethearts and still have the same spark as when we were teenagers. She still gets hugs, kisses and “I love you’s” every single day. But like any relationship, we sometimes clash.

What I’ve noticed lately is that in the vast majority of the cases, the reason we get into a disagreement is because one of us wasn’t clear with the other person. In other words, we didn’t fully understand what the other person wanted or needed.

In business, it’s no different.

People will not buy from your website until…Continue reading