Category Archives for Copywriting Tips

SFM Ep16 – How To Improve Your Positioning With Damaging Admissions

In this episode we’ll discuss the incredible power of telling people your weaknesses, also known as a damaging admission. It’s counter-intuitive but works like a charm. These days consumers are looking for someone to trust.

This strategy allows you to be that trustworthy advocate for them while increasing your positioning, conversions and revenue…
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Chest-Beating Gorilla Marketers

I was recently watching a national geographic documentary about the mating rituals of gorilla’s.

(I know, I’m a little weird)

What struck me was this…Continue reading

6 Online Copywriting Tips for Increased Conversion Rate

If you’re trying to increase your conversion rate here are a few online copywriting tips that you can use to tip the balance in your favor.

So your sales page is just not getting the job done and you want to increase conversion rate, what can you do? There are many things that you might do but these 6 online copywriting tips will get you started in the right direction.

But before we get into the steps let’s talk bit about testing. To truly increase your conversion you must test, test, and test some more. In all honesty, split-testing is something that you need to do constantly. Just because something works and is hot right now it might not be so great a few weeks or even a few days down the road.

And if you’re too busy to split-test, you can check outContinue reading

Goodbye Cruel World! (A Lesson In Fear-Based Marketing)

This Saturday… on May 21, 2011… the world will end.

It’s also going to end October AND December 2011.

(Funny… I didn’t realize the world could end more than once)

Oh wait… I forgot about these…Continue reading

Why Stand-Up Comedians Make The Best Copywriters

Ever have the experience of being in the same place with someone else… being told the exact same joke… and having completely different reactions?

This happens a lot during comedian skits.

The reason behind it is actually very basic and simple…Continue reading

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