Category Archives for Customer Service

3 Ways To Increase Your Client Relationships

Whether you’re a business owner trying to improve the relationship you have with your customers… or a copywriter trying to improve the relationships you have with your clients, this can have a tremendous impact on your life and business.

Relationships are the foundation of everything.

Families… businesses… friendships… everything.

If you don’t have a solid, trusting relationship, you should not be working together. It’s as simple asContinue reading

Improving Net Profit With Coolness

The goal of any business is a pretty common one – improving net profit.

However, although everybody (myself included) always wants to make more money…. one thing I’ve noticed is that sometimes direct response marketers will only do activities that show them specifically how much money they’ve made because of that activity.

… and that’s a recipe for disaster.

Here’s why.Continue reading

How To Make Your Customers Love You Again

In my last post on why I hate clickbank... I talked about why REFUNDS are one of the easiest opportunities to re-capture your customer and make them love you again.

Today… I’m going to reveal a few tricks you can do to make it happen.

First… let’s talk about the reason that customer is ACTUALLY refunding your product.

There are several reasons a customer may be refunding a product including…Continue reading

5 Ways To Make Your Product Or Service More Convenient

In yesterdays post I revealed why making your product or service more convenient for your prospects and customers will boost your short-term conversions as well as your long-term business growth.

Today… I’m going to give you 5 ways to make your product or service more convenient. The goal is to get your creative juices flowing and get you thinking in the right direction!

Just remember… in today’s society – convenience often trumps many other decision-making factors, so don’t take these ideas lightly!

5 Ways To Make Your Product Or Service More Convenient

1. Save Them Time – This is a pretty obvious one. If you can add something into your service or product that helps save time for your prospect or customer… do it! Time is a huge commodity these days, and for good reason. People are more busy than ever (even if it’s a “false-busy”, which is a completely different subject), and feel more stressed out and overwhelmed because of it.
   
   
2. Do The Homework For Them – What I mean by this is that you need to know specialized knowledge about whatever product or service you have… as well as generalized knowledge about your entire industry as a whole. If I get a client who needs help doing anything else that has to do with increasing their business, I do it for them – many times absolutely free.
3. Do The “Remembering” For Them – Let’s say you’re the kind of guy or girl who likes to get flowers from your local florist for special occasions, such as your wedding anniversary, birthdays, etc. etc. Wouldn’t you think your florist was amazing if, a week or so before all the “big dates”… they called you up and offered you a great deal on flowers for your wife’s birthday?
4. Offer Related Products – Many people get all shy and nervous when even thinking about offering related products and services to a customer. If this is you… you need to either get out of business… or grow a set. 95% of people will NOT get upset with you if you offer them related products and services. Why? Because they NEED it! Plus… the more of a 1-stop-shop you can make your company – the more money will go through your business because your customers will come to you whenever they need anything that has to do with their business.
   
   
5. Offer Bulk Packages – This is another one people get nervous about. Most people refer to this as an “upsell” (same as #4). Listen… some people WANT to buy bulk packages and just get it over with all in one shot. Here’s a good example for copywriters. If a client comes to you and says they want 10 emails… offer to write them “X” emails – usable any time during the next 12 months… at a good discount. Obviously this will only work with clients who write a lot of emails and you need to play it by ear to see if you should even ask – but for the right client – it gives YOU a nice chunk of cash upfront – and gives your client a great deal on what he/she is going to need over the next year anyway.

As you can see this is only a limited list of things you can do to make your product or service more convenient for your customers. This was ONLY to get your creative juices flowing and allow you to model off the examples I gave and make it work for YOUR business.

I suggest taking 30 minutes out of your day today and writing a list of 10 ways you can start making YOUR product or service more convenient to your customers.

The Power Of Serving Your Clients

My comments are now working again – sorry they were broke! I added a plugin which was causing some type of interference with another plugin and caused the comments to break. So feel free to go to some of my previous posts and add your comment, and make sure you do today as well to let me know what you think about this post!

Something happened to me recently that made me realize why many times I can get client LEADS to trust me like they’ve known me for years…within just a few minutes, hours or sometimes days.

I’ll get to the story in a second…first, take a second to let this next sentence sink in.

When it comes to making money as a copywriter or business owner…NOTHING is going to improve your overall results like taking an immense interest in your client and doing everything possible to serve them and make it a better experience when doing business with you.

Let’s Talk About Bob

I recently had a person come to me looking to get a salesletter written. He was successful offline and had already written his own salesletter for a product, but realized that it wasn’t very good.

After all…it’s pretty hard writing a good salesletter if you’re not trained to do it!

He was also looking to see how else he could improve the marketing funnel and overall profits for this specific product, yet he was making sure he would receive a good ROI (understandable)…so he asked if I could help.

So, instead of “pitching” him and telling him why I was the best copywriter and marketing who ever lived…I took a second to think about what he was going through.

Confusion.

Anxiety.

Nervousness.

What I ended up doing was spending about an hour or so (probably more) and made him a complete mind-map, showing what I thought was the best solution for him for that particular product and business. I also included how much the price would be to complete it all, as well as assured him that it was the MAX I could do and I realized it was quite expensive.

Then…I listed a few things we could take off to make it more affordable for him and to make sure he received a good ROI right off the bat.

Now let me ask you something…

Do you get my point yet?

Instead of trying to suck every possible penny out of him, I thought of HIM first instead of myself. Sure, I might be leaving a few bucks on the table if he ends up going with a smaller package…but what about the fact that he now realizes I’m the kind of person who thinks of the client first instead of myself?

Don’t you think that would make him more likely to not only come back to me for future services…but also tell more of his friends about me?

I think so!

If You’re Not Doing This For Your Clients…Sayonara Baby

Listen, it’s as simple as this.

The economy sucks, and people are much more safe with their money. They’re going to shop around more and pick the best fit for their wallets and their hearts. So if you’re not doing things like this for clients…you WILL eventually be outpaced by someone who will.

I’ve developed a reputation for being a person who thinks about the client first, and myself second. And you know what? I did it by DESIGN. I do this because I see the times we’re in, and simply because it makes me feel better as a person to help other people out first and care about myself second.

And as I said earlier…if you’re not doing this yet…say goodbye to a prosperous career because it’s only a matter of time before someone else swoops in and steals your clients.

Before I end this post…I just want to share another similar post about this from my buddy Ryan Healy. You can check out his blog post titled “The Bridge-Building Business” by clicking the link.

So…what have YOU done to forget about yourself and focus on your clients lately? And if you’re a business owner…what have you done lately to forget about yourself and focus on improve the experience for your customers lately?

Leave me a message below and let me know!