Whether you’re a business owner trying to improve the relationship you have with your customers… or a copywriter trying to improve the relationships you have with your clients, this can have a tremendous impact on your life and business.
Relationships are the foundation of everything.
Families… businesses… friendships… everything.
If you don’t have a solid, trusting relationship, you should not be working together. It’s as simple asContinue reading
In the next few weeks/month I’m going to be re-designing this blog, and I’m moving into a new house and will be setting up a room to shoot videos – so this blog will be getting a COMPLETE overhaul from now through about summer or so! 🙂
It amazes me how many excuses people can think of when it comes to why they’re not making money, or why “conversion rates have gone down”.
In my opinion…it’s total bull.
People blame the economy, bad luck, a bad market, being “too young” (in my case) and about 80 billion other reasons why they aren’t doing as well as they could be.
But there’s really only 1 reason why your conversions aren’t high enough and you’re not getting the clients you want…
Now I do realize sometimes freelancers have the misfortune of working with people who simply won’t charge their marketing funnel, won’t try fresh ideas, and things like that. And that’s cool.
My advice if you run into that?
Find a new client that allows you to be you 🙂
Anyway…see the stats to the left? This is a picture one of my client sent me last night, showing the conversion increase I made for them.
With this particular client…I literally gave them a 400% ROI on the money they spent on me…WITHIN 1 MONTH.
The best part is – they will see that same return every single month. And since they actually hired me to work with them on a consistent basis to continue increasing conversions, their sales funnel and marketing process, AND traffic…I bet I can get them to a 1,000% ROI from what I originally charged them.
(In this deal I’m getting a percentage of the increase in business so it’s hard to calculate ROI each month off the top of my head…but you get my drift)
Which brings me to the point of this article…
When I get a a new client or start a new project for an existing one…this is the FIRST thing I think about. I don’t try to suck every penny out of them that I can, I don’t try to work as little as possible to get the job done, and I don’t take on jobs where I don’t think I can give them a HUGE return on their investment.
Because I want them to talk to all their buddies about how much money they made because of me.
You see, when this happens – it allows you to pick and choose your clients because after you do this for enough clients, you get so many clients you literally have to turn people away.
Most copywriters simply don’t have the right mindset when they start a new job, and it leads them to frustration, lack of results and ultimately …a crappy business.
So here’s my homework for you:
On the next job you get – do NOT think about how much money you’re going to make. Instead, figure out ways to bring your clients a 100%, 200%, 400% even 1000% return on their investment in you.
Because after all – the only reason they hire you is to make more money…so for Gods Sake…help them make more money!
And of course if you have any comments/suggestions or suggestions for helping me improve the blog when I start to re-do it…please let me know by leaving a comment below 🙂
Back in my college day I had a guidance counselor who I now realize is an absolute genius when it came to writing resumes and cover letters.
Here’s what she told me.
“Jeremy, the #1 thing most people don’t do when writing resumes and cover letters is that they focus on themselves instead of focusing on the person they’re writing to. For example they might simply say ‘my best qualities are this and this’ and send that same resume out to every job they’re applying for.
But think about it. You’re not going to use this resume and cover letter for just one company, right?”
I replied “Well, no I’m going to send it out to a few places”. (I had 2 in mind)
“Ok, well then what you want to do when writing your resumes and cover letters is simple. Instead of making one generic piece and giving it to everybody, just make a template but personalize that template to each job you’ll be applying for.
Now that I’m a direct response copywriter and don’t need resumes and cover letters anymore and have learned the secrets of persuasion, it occurred to me that she was absolutely right on the money.
And in fact, after that meeting I had with her I went home and wrote out a personalized cover letter and resume for the 2 jobs I wanted, and landed interviews with both companies.
And if you start personalizing YOUR cover letters and resumes to the specific company you’re applying for, you’ll get similar results.
What you want to do is this:
Do 10-15 minutes of research on the company you’ll be writing to. Figure out what they’d want in an employee, and write to those needs.
It might take longer, but I can pretty much guarantee you’ll land AT LEAST 30% more interviews.
Try it out and let me know how it goes!
Note: If you’re a copywriter reading this, you can use this information in 2 ways. 1) Use this for writing better resumes and cover letters for your clients if that’s what you do. 2) Use this same technique for generating more clients!
If you’re in the kind of industry where you’re selling your services to other people – chances are you have a very hard time doing so.
If you come out with a regular product and try to sell it, it’s usually a very easy thing to do.
However when it comes to selling your services instead of a regular product, for some reason it’s much different.
Maybe it’s a lack of self-esteem, maybe you’ve simply never done it before, or maybe you don’t truly believe in yourself.
Whatever the reason, selling your services for the majority of people is one of the most difficult things you’ll ever do.
So how do you get over it and just do it?
In my opinion, the secret is realizing that other people are already looking for the services you’re selling.
Yep, that’s right!
Think about it. Say you’re a copywriter or marketing consultant. Don’t you think it’s in the best interests of other people to consult with you before doing their next project?
Don’t you think it’s going to save them time, money and hassle by buying your services instead of doing it by themselves?
That’s what you need to realize!
Other people are already looking for the services you sell, so you need to simply understand and believe that and I guarantee you; you’ll have a much easier time selling your services than you ever have before.
So the next time you’re trying to tell somebody why they need to invest in whatever it is that you’re selling them, whether it’s a service you do for them, a membership they sign up for, or something else they pay for on a regular basis, just realize that that person WANTS to invest in what you’re doing.
Sure, some people will reject whatever you’re selling but guess what? Chances are, they’re rejecting everything else that comes their way as well.
Just keep pushing, find the right prospects, and selling your services will be a piece of cake instead of something you absolutely dread doing on a daily basis.