Let’s face it – guru’s have it easy.
I mean honestly, anytime they come out with a new product all they have to do is tell a few friends and all of a sudden they have tens of thousands of people flocking their website. Their dance cards are ALWAYS filled, even if they produce a few duds in a row (which rarely happens) and they do absolutely no marketing.
But for us “normal” people…life isn’t so simple.
So what do you do if you’re not a guru?
It’s simple – work harder.
One thing most people don’t understand is that you don’t all of a sudden become a copywriting guru overnight. It might SEEM like that happens (for example if someone comes out with a revolutionary product), but what about all the work they did BEFORE that happened?
I don’t care what niche you’re in, whether you’re a copywriter or an Internet Marketer…if you want to become successful, you NEED to put in the hard work. Don’t fall for the programs offering you a million dollars in 30 days – it’s simply not going to happen. Don’t think you’re going to be a master copywriting in a year, because it’s not going to happen. I don’t care who you are.
Personally, I put in 4 solid years of blood sweat and tears before I was able to leave my job for good and become a full time copywriter and Internet Marketer.
That’s 4 years of staying up late when my eyes felt like a lead ball was attached to them so I could study and hone my craft. 4 years of praying every night for some kind of breakthrough, just hoping I’d “get lucky”. 4 years of worrying and wondering whether or not it was really worth the effort.
But now that I’m at this point I can assure you – it’s ALL worth it.
Nobody ever got anywhere without first putting in the hard labor to get there. And if by some chance they did (such as lottery winners), most of the time that success is short-lived anyway.
Now you might be saying “well I know so and so who only worked hard for a month or 2 before hitting it big”.
Sure, it happens – but not that often!
For every 1 person that makes it big within a few weeks or months, there are thousands of people struggling to make things work. They come home from their regular jobs, get a quick bite to eat, say hi to the family and head straight to the computer until they go to sleep.
It sucks, but it’s necessary.
<em><strong>Note: </strong>Please don’t ignore your family in order to become successful. It’s easy to find a balance between work and personal life, you just need to figure out how to do it so it works for you.</em>
So the moral of this story is this…
If you’re not successful yet, keep trying. I don’t care if it takes you 30 years to become successful, just keep trying. Perserverance is the trait of a successful person and I honestly believe that our perserverance is challenged on purpose, just to make sure we want it bad enough.
In the future I’m going to show you a few things I’ve personally done to help myself succeed. I’ll show you all my books I’ve read, the audios I’ve created and studied, the ads I’ve personally handwritten, the courses I’ve spent money I didn’t have on, etc.
Because sometimes it’s just necessary to see things like that. Trust me, I know it’s ripping you apart inside seeing other people being successful when you’ve been working so hard and haven’t gotten to that point yet – but it’s necessary. I’ve been down that road MANY times.
So let me ask you…
Are you successful yet?
If so, are you exactly where you want to be? My guess is…no. Heck, I’m not at that point and probably won’t be for quite some time. I set very high goals myself and won’t stop until I reach them. And when I reach them, I’ll set them higher.
So just keep plugging away everyday and eventually you’ll be where you want to be. Ignore the hypey ads saying you’ll make a million in 30 days, and become unique.
If you haven’t yet experienced what it feels like to have a client who tells you they don’t like your copy, at some point…you will.
And how you handle it is going to make a huge impact not only on that client, but on the rest of your career.
There are a few different aspects of this topic, so let’s start with one of the most important.
Clients Have Different Perspectives
Just because a client doesn’t like your copy doesn’t mean that the copy is bad.
You see, some clients are incredibly specific on the exact thing they want. They might want you to take a certain angle, hit on a certain theme, or talk in a specific voice.
This isn’t necessarily a bad thing, it just makes it a little harder for you because you start focusing more on making it exactly how they want it instead of focusing on whether or not it’s going to convert highly and make them sales.
Ahhh the joys of being a copywriter 🙂
So when a client says your copy sucks, try not to take it personally. If all clients were perfect, everybody in the world would be a copywriter.
What To Do When They Say It Sucks
When the client doesn’t like it, you’re going to react in a certain way.
And how you react is going to make a big difference in your career.
For example, one person might dust it off their shoulder and continue working. Another person might get pissed off and resent the client, making any future work nearly impossible to complete. The next person (and this describes most beginning copywriters) might quit because they aren’t thick-skinned enough to handle someone telling them their work isn’t perfect.
Which leads me to another point…
Make Sure You’re Clear On WHY They Didn’t Like It
As I mentioned earlier, different clients will look at your copy differently. Maybe they think the copy simply isn’t persuasive. Maybe they wanted a different voice or just want you to edit the voice so it sounds exactly how they want it. Maybe they wanted something they didn’t even tell you they wanted.
In all honesty, it doesn’t matter. Your job is to give them what they want, no matter what. Maybe you’ll “fire” them in the future, but for this job you’ll just have to suck it up and finish it. You don’t want the reputation of a person who gives up in the first sign of difficulty.
What To Do AFTER They Give You Bad News
Ok so now they’ve just told you they don’t like the copy. What do you do next?
Well, it depends on you.
If it really bothers you, take the day off. Go do something that will clear your head. Maybe go for a walk and keep repeating to yourself that your copy was good, it’s just that the client didn’t like it. After all, nobody is perfect and not everybody is going to like everything you do.
Trust me, it’s nearly impossible to continue writing copy when you’re so down on yourself that you start thinking of yourself as a failure, no good, the worst copywriter ever, etc.
Another thing that might help while taking the rest of the day off is to get encouragement in other places.
These are all things that might help. Just find out what works for you, and do it.
So the next time your client says your copy sucks…now you have a few tools in your bag to use so you don’t get discouraged, don’t ruin the relationship with the client forever, and don’t ruin or end your career.
Now it’s your turn. Have any stories of clients that nearly caused you to quit? Maybe they hated your copy even though you and everyone else thought it was riveting? Ever need to fire a client for being so incredibly picky?
Let us know your story in the comments below!