I gotta say…sometimes I wish I were a girl.
Is it just me, or are women amazing natural persuasion experts? For some reason it just comes naturally to them and sometimes they’re better persuaders than people who actually study it!
My fiancee just had her bridal shower a few days ago.
There was this specific little wallet purse or something she wanted (although with a few other things) so I made sure to get it for her to give to her for the bridal shower.
She was obviously very excited and loves the wallet, but what happened after we got home was interesting.
She was telling me how much she loved the wallet and all of a sudden said “Jer, now I have to get the matching purse to this!”
She then went on to give me the reasons why she needed the matching purse and how I should get it for her. She went on and on about how great it would look, how the one she has now doesn’t match any of the purses she has, etc.
(and no…she’s not one of those high-maintnance girls…she just has an obsession with
purses and is usually joking when she asks me to buy her things)
Now…as a person who studies persuasion I knew exactly waht she was doing – even though I don’t even think SHE realized what she was doing.
Can you figure it out?
She was upselling me!
What’s funny to me is that upselling someone is SUCH common sense that someone who doesn’t even study persuasion knows to do it…yet I would guess that 80% or more businesses in the world today don’t have an active upselling process in place.
Show me your alive and let me hear your alive and tell me a story about either a business (or woman) that upsold you brilliantly, or one that was horrible at it!
If you could ask me just 1 single question that would help explode your copywriting career…what would it be?
I know as a beginning copywriter I used to have tons and tons and tons of questions, but there were always a few that I REALLY wanted to find out that nobody seemed to be talking about.
Heck…I STILL have tons of questions that I love to ask all the big A-list copywriters. I’m not perfect, I don’t know everything…and the best way to learn is to ask exactly what you’re trying to find out.
So…what are you trying to discover?
I’m thinking of ways I can help you in my upcoming launch – “The 30 Day Copywriting Challege” – and I would absolutely LOVE your feedback on it.
You’d be helping me out tremendously and I thank you in advance from the bottom of my heart.
All you have to do is simply ask me your #1 copywriting question in the comments below, and I’ll try to make sure I answer that question either directly to you personally, in a blog post, in a video, or in my upcoming workbook (which will be FREE – but not available for a few weeks yet as I just reshifted my focus and am trying to make it even more valuable for you).
So head on down to the comments below and let me know your #1 copywriting question!
You know, a lot of people in business get scared when trying to tell other people do things.
For example, they’ll purposely NOT put a sign up form on their website or tell people about products they have in fear of the people who think it’s “outrageous” for you to actually ask for a name and email or a few bucks to get value out of whatever you’re selling.
I say…that’s BS!
Listen, if you have something of value that you want people to know about (for example I’m coming out with a free workbook in a few weeks and I’ll be selling the crap out of it to you) – you should do EVERYTHING in your power to make sure your prospects and customers are getting that information.
Because it’s benefiting THEM!
In my last post “The Reason Most Copywriters Don’t Make Money” – I talked about how you should see it as a good thing that you’re selling your services to clients because you’re helping them increase their profits.
Well, if you have a blog, newsletter, free report, paid product, etc. – it should be the exact same way!
(keep in mind this is all assuming that whatever you’re promoting gives real value)
I would go so far as to say that you need to view promoting your stuff so positively that you think your customer or prospect is PRIVILEGED to be able to read it.
And just in case you’re wondering, yes, I truly believe you’re privileged to be reading this blog and to sign up to get my free workbook when I release it.
Now obviously you don’t need to go off the deep end and promote your stuff every single time you talk about something, but I really do think that once in awhile you need to remind your readers, clients, prospects, etc. that you’re there and you want them to do something specific.
Right now, I want you to go to top right hand side of this website and put in your email address so you can get updates each and every time I make a new blog post (and don’t worry, after this post they’ll only be coming 2-3x per week or so).
I truly believe you’d be absolutely nuts not to do that because I’ve already shared and will (in the future) share a lot of tips you would NEVER hear a person give away for free.
And if you don’t do that…it’s your loss, not mine.
I’m putting in a lot of time to write on this blog. That’s time I could be spending working on projects and making more money or hanging out with my fiancee but I choose to write on this to help others who need the help.
And you should feel that exact same way when it comes to your blog, newsletter, free report, services, etc.
If someone doesn’t think the way you do – find a new client or prospect. It’s really that simple.
So from now on I want you to make a promise to yourself.
Instead of worrying about what other people will think if you promote your own products, just stop caring! The people who you really want to be reading your stuff are the people who will end up loving you. By sticking to your principles and trying to give others value, you’ll automatically attract the RIGHT types of prospects and clients into your life.
Can you make yourself that promise?
Copywriting is one of those professions where your actual talent in that particular skill (copywriting in this example), doesn’t necessarily means you’re going to make a lot of money.
Let me explain…
There are tons of great copywriters out there who, when they get a job, can write KILLER copy that converts highly and makes their client tons of money.
They can’t get a lot of clients!
You see, being able to write incredible copy is (in my opinion) actually SECONDARY to being able to sell yourself.
Note: I’m NOT saying you shouldn’t focus on writing great copy. In fact when you learn to write awesome copy – you should be able to sell yourself better.
What I’m saying is that it’s absolutely critical to be able to sell your own services just as good as you could sell somebody else’s product or service.
Trust me, I know it’s kind of “weird” selling yourself – but it’s necessary. All you really need to do is understand that you’re doing your client a favor when telling them about their services because you’re going to help them make more money, and that’s pretty much every entrepreneurs goal isn’t it?
In my next post I’m actually going to go into this a little deeper (which will make my 31st post for the month which means I completed MY 30 day challenge!) so make sure you check back in a few hours and look for that post as well.
In the meantime, just realize that if you want to be successful in this business – being able to sell yourself is just as or even MORE important than being able to write great copy.
You can write great copy but if you have no clients – you make no money!
A few hours ago I got a call from a client who had a friend that needs some copywriting done.
(Gotta love referrals eh?)
Turns out, the reason he needs a copywriter is because he already hired a guy to do a job for him but it’s taking WAY too long. At first when he told me theÂ time frame I thought “well, that’s really not a big deal”.
But then he told me the job he was supposed to do…and I understood why he was so upset 🙂
My point is this:
There are many more things that your clients are looking for besides great copy.
You can write top-notch copy but if you’re an A-hole to your clients, if you’re missing deadlines, or simply take way too long to get projects done – you’re clients are going to go elsewhere.
Remember, ALWAYS pretend YOU are the client.
Think about how YOU would want to be treated if you were hiring a copywriter. Think about the things you’d want them to say and do and you’ll go very far with the clients you get.