Category Archives for Uncategorized

Excuses, Excuses, Excuses

If there was one problem I could pick out of any “average” person that would make them be more successful, I would take out the fact that they don’t take enough action.

The problem is that our society today expects us to have excuses for everything.

  • “I didn’t send out those letters because I want to get my letter ‘just perfect'”.
  • “I never called them back because I wasn’t exactly sure what to say”.
  • “I didn’t start saving 10% of my income because I had too many bills”.

All of these are simply excuses you give yourself to try and make your life easier.

But guess what the #1 reason is for people being unsuccessful?

Lack of action!

Just think if you actually DID everything you wanted to do. Whether that’s study more, send out more letters, call more prospects back, or whatever it is.

This is the problem with the movie “The Secret”. Although the law of attraction is a very powerful thing, it won’t get activated without action. That’s the key that opens the door.

So, right now, make a list of 10 things you make excuses for. If you make excuses for eating bad, write them down. If you make excuses for why your business isn’t thriving, write that down.

Whatever your goals are, try to think of excuses you’re creating that makes you not do the actions necessary to complete your goals in their entirety.

You can even make a list by commenting on this post. That way you’ll be held accountable and you’ll be much more likely to do them!

Hopefully this post inspired you a bit and made you take action today.

Face your fears, do what you don’t want to do, and do it with a smile on your face.

To the life you’ve always dreamed,


How Your Very Own Bathroom Can Make You Rich

We live in the world of (supposedly) having no free time, rushing around all the time trying to meet deadlines and catch up on work, and not really putting the most important things first.

Because of this, reading and getting motivated is often neglected as something we should only do “if we get some free time”.

But think about this…when do you usually get the most done?

When do you go on working streaks where you accomplish more in a few hours than you usually do in a few days?

It’s those times when you’re ultra-motivated to take action and get things done.

But without reading, that’s very hard to do. I know that’s the case for me. A good motivational book will indirectly do more for your business than almost anything I can think of – because it gets you to take action!

A Simple Trick To Get Motivated Everyday

There’s one thing I’ve been doing for awhile that has kept me motivated pretty much everyday to get work done.

And that is…

Keeping a motivational book right next to my toilet!

That may sound a bit gross, but it’s the truth. If you don’t have much time to read throughout the day to keep yourself motivated, simply keep a motivational book right next to your toilet.

And when you gotta go, you gotta read. I usually try to read 5 pages or so.

Just think about it. 5 pages per day and we’ll see 300 days per year, since there are days when you wouldn’t go at your house.

That’s 1,500 pages per year!

That means you could read about 5 books, just by doing this simple little thing.

So What’s Motivational To You?

Just because I say “motivational” doesn’t mean it necessarily needs to be a motivational book. That word can mean whatever makes you work.

For me personally, a motivational book is reading about other people and how they overcame obstacles to create success for themselves or reading how I can better myself.

For you, it might simply be studying up on copywriting, marketing, advertising, direct response, etc.

So that’s your homework assignment for today. Grab a book that you think would inspire you to get motivated and do work.

Then simply put it next to your toilet and whenever you gotta go, take an extra minute or 2 to read up to 5 pages.

You’ll be amazed at how much extra work you accomplish that day because of your extra motivation!

Try this very strange technique out and leave a comment letting me know how it works for you.

To the life you’ve always dreamed,


Nonprofit Copywriting Resources And Tips To Make You More Money

Nonprofit copywriting (copywriting for non-profit organizations) is a great way to earn a living while also contributing your share to your country or even the entire world.

Almost everyone alive, no matter who they are, wants to help others. The problem is – there’s only so much time to go around and we get caught up in doing things for ourself…forgetting everyone else!

But if you’re a copywriter and also want to help others in the meantime, nonprofit copywriting is the way to go.

Here are a few tips that should get you started. We’ll start with the resources…

Where To Get Nonprofit Copywriting Information

As with any copywriting niche, there are a few things you should be reading to start understanding the mindset of non-profit organization prospects. You can start with the following publications:


Food For Thought

Philanthropy Journal

Chronicle of Philanthropy

By reading into these publications you’ll have a better understanding of the emotions you should be hitting on, as well as the problems the organizations you’ll be working for are currently facing. And as well all know, if you can show a business you can solve their problems – you’re going to get hired!

A Few Nonprofit Copywriting Secrets

This next sentence may sound harsh, but realizing I’m saying it not to be cold-hearted but rather to help you out.

When writing a fundraising letter, you have to forget about what’s happening to the people you’re trying to help. Although it seems like that’s what would “sell” people to make donations, it really doesn’t.

Again, it all comes down to the benefits.

You should focus on exactly what happens to their money when they make donations. Talk about how each dollar is going to give 10 kids clean water to drink. Mention that with each $10 – they’ll be able to save 3 lives.

Now that I think about it…that’s exactly what made me start donating. Funny how that works, isn’t it?

Diving a bit deeper, think about the trust issues most people have with non-profit organizations. They want to make sure their money is going to actually do something instead of paying for the directors new BMW. That means you need to keep pounding into their heads exactly what their money is going to do.

If you want to mention how bad the situations are – do it like this…

Pick an area you want to talk about. For example, if it’s a river cleanup project you can mention how dirty the river area is. But follow it up by talking about how their money is going to not only clean it up, but also provide extra drinking water. Talk about how a new community area will be which will be the only clean place these children can play.

Get what I mean?

Who Are You Selling To?

As with any other area of copywriting, nonprofit copywriting requires that you know exactly who is getting the message.

Is it a first time donation, someone who’s never heard about the company, or someone who’s been donating for years?

Make sure you know exactly who will be getting the letter, and try to put yourself in their shoes and figure out what they’d want to hear.

Although nonprofit copywriting isn’t the most lucrative niche in the world, it’s probably the most fulfilling – provided you’re writing for a credible organization.

Stick with it though, and you’ll get in with some of the national organizations where you can make as much money as copywriters in almost any other niche.

To the life you’ve always dreamed…


1 6 7 8