How To Pick And Choose Your Clients
In the next few weeks/month I’m going to be re-designing this blog, and I’m moving into a new house and will be setting up a room to shoot videos – so this blog will be getting a COMPLETE overhaul from now through about summer or so! 🙂
It amazes me how many excuses people can think of when it comes to why they’re not making money, or why “conversion rates have gone down”.
In my opinion…it’s total bull.
People blame the economy, bad luck, a bad market, being “too young” (in my case) and about 80 billion other reasons why they aren’t doing as well as they could be.
But there’s really only 1 reason why your conversions aren’t high enough and you’re not getting the clients you want…
YOU!
Now I do realize sometimes freelancers have the misfortune of working with people who simply won’t charge their marketing funnel, won’t try fresh ideas, and things like that. And that’s cool.
My advice if you run into that?
Find a new client that allows you to be you 🙂
Anyway…see the stats to the left? This is a picture one of my client sent me last night, showing the conversion increase I made for them.
With this particular client…I literally gave them a 400% ROI on the money they spent on me…WITHIN 1 MONTH.
The best part is – they will see that same return every single month. And since they actually hired me to work with them on a consistent basis to continue increasing conversions, their sales funnel and marketing process, AND traffic…I bet I can get them to a 1,000% ROI from what I originally charged them.
(In this deal I’m getting a percentage of the increase in business so it’s hard to calculate ROI each month off the top of my head…but you get my drift)
Which brings me to the point of this article…
If You Want To “Make It” In This Business – The ONLY Thing You Should Be Thinking About Is The Best Way To Create A Higher ROI For Your Client
When I get a a new client or start a new project for an existing one…this is the FIRST thing I think about. I don’t try to suck every penny out of them that I can, I don’t try to work as little as possible to get the job done, and I don’t take on jobs where I don’t think I can give them a HUGE return on their investment.
Why?
Because I want them to talk to all their buddies about how much money they made because of me.
That’s it!
You see, when this happens – it allows you to pick and choose your clients because after you do this for enough clients, you get so many clients you literally have to turn people away.
Most copywriters simply don’t have the right mindset when they start a new job, and it leads them to frustration, lack of results and ultimately …a crappy business.
So here’s my homework for you:
On the next job you get – do NOT think about how much money you’re going to make. Instead, figure out ways to bring your clients a 100%, 200%, 400% even 1000% return on their investment in you.
Because after all – the only reason they hire you is to make more money…so for Gods Sake…help them make more money!
And of course if you have any comments/suggestions or suggestions for helping me improve the blog when I start to re-do it…please let me know by leaving a comment below 🙂
