I want you to know, I feel your pain.
YearsÂ ago, I USEDÂ to “put up” with the typical client nonsense…[/text_block]
Recently in my own consulting business, I had a client contact me.Â He’d read an article of mine online and thought I could help him, so he went to my website. Once he was on my website he went through a specific marketing campaign I built, which had a very specific purpose.
To turn cold prospects and automatically pre-qualify them… pre-motivate them… and pre-sell them on doing business with me…Â long before we ever spoke on the phone!
He then scheduled a meeting to talk with me. I got on the phone. After 2-3 minutes of chit-chat, we got to business.
The first words out of his mouth…[/text_block]
“Jeremy, I already know we’ll work together. Let’s justÂ figure out a game plan
then let me know how much it will cost.”
First, I want to make sure you noticed what happened.
He wasn’t figuring out IF he should work with me…
… instead he was instantly asking HOW to work with me.
Notice the difference?
This simple difference… and the reason why most coaches and consultants still deal with clients who walk all over them, negotiate fees and make life a living hell… comes down to one single word.
It is the foundation of every interaction that happens from the time your prospect hears about you (from an article, ad, friend, etc.)… to the time you quote them a project fee… to the time you close them… and even after you start working with them.
The client ended up working with me, of course.
We chatted on the phone and I began laying out some ideas for him…[/text_block]
It would take too long to explain how I got him to give me $60,000 instead of $10,000… so in just a second I’ll explain how to find out.
For now, let me explain why he was so eager to do business with me in the first place.
The reason this client, and MOST clients I speak to, responded this way was because I use something called a…[/text_block]