Yesterday I was talking to one of my friends and mastermind partner Jeff Dettmer.
Heâ€™s one of Dan Kennedyâ€™s buddies and has a very successful printing business where they do all kinds of â€œoutrageousâ€ direct mail for clients.
One of the things we talked about was the new Every Door Direct Mail service the post office has come out with.
In this post, I’d like to tell you about what it is and how you can capitalize on it.
The every door direct mail service lets you choose any carrier route you want (as little as 200-300 people), in any zip code in the United States, and send them a postcard for 14.5 cents each.
I don’t know about you, but I would LOVE to get “clicks” for 14.5 cents each. That’s like the wild wild west days of Google. I’m currently spending just a hair under $2 per click for my main campaign.
Now, of course, it’s not quite as targeted. You have to keep that in mind. Remember, your target market is 1/2 the equation. If you have the greatest offer ever created but send it to the wrong people… there’s almost no chance in having a successful campaign.
So let’s talk about how to make this successful.
I havenâ€™t tested this yet myself or with any of my clients, but Iâ€™ve been thinking about it.
Obviously, itâ€™s not for a niche product. Itâ€™s a better traffic source for people with local businesses or those who sell a product that has more mass appeal.
The warning I’m giving to clients is that this is a shotgun approach. I normally take a rifle approach… perfectly matching up the offer to the exact person we’re trying to target.
However, the traffic is so cheap in this case… it warrants a good test run.
But here are a few things you must do when you’re creating the postcard.
Remember, this is mostly for businesses that are either local in nature (i.e. brick & mortar) or have mass appeal.
For now, I suggest you check it out.
You can get more information at the following website…
Is the every door direct mail service going to work for you? I have no idea. Try it. Test it. That’s the only way to find out!