This is an indisputable fact.
Ever notice that the most popular people on social media are the most transparent?
It’s because transparency builds trust. After all, if you’re showing your weaknesses, you must have nothing else to hide!
That’s how our minds work.
And if you trust someone, you’ll give them your attention.
If they give you your attention, they will at least listen to what you have to say. It won’t directly cause them to buy, but they’ll at least give it some thought, instead of tuning you out.
The point of all this comes down to this...
If your email marketing isn’t quite up to par yet, it’s very likely because you haven't bonded with your audience enough. You don’t have their trust, which means you don’t have their attention, which means they won’t even listen to you when you tell them you can solve their problem.
I’d like to fix that problem, now.