[text_block style=”style_1.png” align=”left”]The A.R.S.E. is an email formula I came up with while testing all sorts of different ways to break through the crowded marketing landscape and stand out. Historically, Iâ€™m getting as high as 60% open rates for this email. Anything under 40% is just terrible. And on this page Iâ€™m going to show you exactly how to use it in YOUR business. Hereâ€™s a nice little surprise though. Not only have I seen consistent 40% – 60% open rates on this email, across the board, youâ€™ll also discover several little â€œbonusesâ€, including…
[text_block style=”style_1.png” align=”left”]So hereâ€™s a (kind of shitty) truth…
We live in an untrusting world.
We put up mental and emotional barriers around ourselves which block trust from people we donâ€™t know.
People are constantly putting their own self-interest over yours, trying to convince you to buy things you don’t need. Trying to manipulate you into thinking whatever they are selling you is “necessary” for you achieve fulfillment in your life.
Take a look at your daily news and you’ll see 60 minutes worth of stabbings… homicides… robberies and other malevolent activities… every single day. It’s no wonder nobody trusts each other anymore!
Thatâ€™s why the first step you MUST take in business if you want to succeed is quickly establishing trust and rapport with your audience.
Today I’d like to discuss a unique way of improving rapport and trust in a more deep and connecting way. If you use these properly, you can easily have people trust and connect with you within 24 hours of joining your list.
Ever notice that the most popular people on social media are the most transparent?
Itâ€™s because transparency builds trust. After all, if youâ€™re showing your weaknesses, you must have nothing else to hide!
Thatâ€™s how our minds work.
And if you trust someone, youâ€™ll give them your attention.
If they give you your attention, they will at least listen to what you have to say. It wonâ€™t directly cause them to buy, but theyâ€™ll at least give it some thought, instead of tuning you out.
The point of all this comes down to this…
If your email marketing isnâ€™t quite up to par yet, itâ€™s very likely because you haven’t bonded with your audience enough. You donâ€™t have their trust, which means you donâ€™t have their attention, which means they wonâ€™t even listen to you when you tell them you can solve their problem.
[text_block style=”style_1.png” align=”left”]When I create marketing funnels for my clients, I like having two emails that go out simultaneously to new prospects who join the list.
Giving them the free thing they just asked for (the free report, video, etc.)
The A.R.S.E. (assimilate, resonate & shock email)
Weâ€™ll be focusing on #2. The fact is, when someone joins your list, they donâ€™t know what to expect. They donâ€™t know exactly who you are, or what you stand for, or whether or not you can legitimately help them with the problem theyâ€™re facing.
This email pulls them into your world and gives a brief summary of…
Who you are
What you do
Who you help
Why youâ€™re different
And how you can help them with their biggest problem…
It sounds simple, but there is A LOT of psychology which creates an instant connection between you and your new email subscriber.
People are busy and have divided attention. When they first learn about you, they want the â€œquick versionâ€ of why they should be listening to you, before they’ll give you their full trust.[/text_block]
[text_block style=”style_1.png” align=”left”]The next step is somewhat crazy… definitely counterintuitive… .. but it works like CRAZY.
You should include an unsubscribe link within your email for anybody who doesnâ€™t like what youâ€™re saying.
Before you freak out, I want you to think about this for a second. Letâ€™s say that you tell them to unsubscribe if they donâ€™t resonate with what you stand for.
If they choose not to unsubscribe (very few do), theyâ€™re mentally agreeing that theyâ€™re in alignment with what you teach and want to hear more.
And if they DO unsubscribe, who cares? Obviously they donâ€™t resonate with you, would never buy, and are basically a wasted email. So get rid of â€˜em and start focusing on those who will actually listen to you and buy your stuff 😉
[text_block style=”style_1.png” align=”left”]As I mentioned earlier, itâ€™s VERY easy to mess this up.
Doing it right requires a deep knowledge of psychology and how the mind works.
It took me MONTHS to tweak and perfect the formula I use for my clients, whom I charge $200 (per email).
From the subject lines… to the way you explain your value proposition… to the way you use reverse psychology within the email to get them to resonate with you while pushing away those people you donâ€™t want on your list anyway.
It takes a lot of time to get it right, and Iâ€™ve perfected it![/text_block]
[text_block style=”style_1.png” align=”left” bottom_margin=”-50″]You donâ€™t have to go through the painful process of figuring out the best way to structure this email yourself. Itâ€™s very easy to mess up. Thatâ€™s why Iâ€™ve put together a fill-in-the-blank template you can implement TODAY in your business… regardless of the industry youâ€™re in. I charge my private clients $200 to write one single email for them.Â And Iâ€™ve written THOUSANDS at that price and have generated untold millions of dollars through those emails.
But since I donâ€™t have to have to spend my time writing it for you, Iâ€™d like to just give you this FILL-IN-THE-BLANK TEMPLATE…
â€¦ for just $7.
(That’s a 96.5% discount)
And hereâ€™s the best part…
It only takes 3-5 minutes to create…
It works in ANY industry…
If you don’t absolutely love it, I’ll give you the entire, whopping, $7 back 😉
Youâ€™ll even get 12 different subject lines you can use!
Fill out the order form below to get INSTANT access. You can have this implemented in your business in the next few minutes![/text_block]