Trust = Attention = Revenue
[text_block style=”style_1.png” align=”left”]Period.
This is an indisputable fact.
Ever notice that the most popular people on social media are the most transparent?
Itâ€™s because transparency builds trust. After all, if youâ€™re showing your weaknesses, you must have nothing else to hide!
Thatâ€™s how our minds work.
And if you trust someone, youâ€™ll give them your attention.
If they give you your attention, they will at least listen to what you have to say. It wonâ€™t directly cause them to buy, but theyâ€™ll at least give it some thought, instead of tuning you out.
The point of all this comes down to this…
If your email marketing isnâ€™t quite up to par yet, itâ€™s very likely because you haven’t bonded with your audience enough. You donâ€™t have their trust, which means you donâ€™t have their attention, which means they wonâ€™t even listen to you when you tell them you can solve their problem.
Iâ€™d like to fix that problem, now.[/text_block]