I’ve been thinking about my business a lot lately.
You see.. I’m the kind of person who gets really excited over the little things.
If I’m writing copy and come up with a perfect phrase – I literally have to get out of my seat and tell somebody. If I’m fishing and throw a perfect cast, placing it in the exact spot I wanted it to go… I get pumped inside. If I’m working out and lift a weight I’ve never done before – I run and tell my wife after I’m done.
And when it comes to business – this can sometimes be a FATAL mistake…
For example – because I get so excited, I tend to want to do everything, all at once. I want to release 4 new products per month, plus a new service, plus do the work for my existing clients, plus do marketing, and everything in between!
However… this year I changed all that. This year I started focusing and creating “themes” for my business instead of trying to do everything at once.
And this year… I’ll have tripled my income over what I made last year… because of that single change.
Because there’s only so much time in the day, we can only accomplish a limited amount of work in a given day, week, etc.
Therefore… if you want to grow your business you need to STOP trying to accomplish everything on your plate, and start categorizing what’s most important and ordering based on the impact it can have on your bottom line.
Here’s an example in my own business.
I have a lot of plans in my own business. I have several services I’m launching in the next few months, several continuity programs I want to launch (for both clients and customers), several webinars I want to produce, and several products I want to create.
I assume you’re having a similar issue.
First – I made a list of everything I wanted to do in the next 3 years. Next, I got REALISTIC with myself (key point) and determined which of those activities would bring the most revenue into my business.
Not only that – I also took into consideration time vs. money. For example, creating a product and selling it might not bring in as much money as launching a new service… BUT that money could be automated.
Second – I listed them in order of importance. For me personally, automating my marketing was at the top of the list because it’s my biggest constraint.
Third – I developed a plan, and a deadline, to get everything done that I wanted to get done. I’m already in the process of developing my own system for marketing myself (and am almost done).
Growing your profits isn’t about trying to do everything at the same time. It happens when you focus as much as humanely possible on whatever activity can have the biggest impact on your bottom-line. Do that first. Then, move on to whatever will have the second biggest impact on your bottom-line.
So how are YOU doing on this? Have you made the same mistake I made for years, before sitting down and realizing how much time I’d lost by trying to do too much of everything, instead of focusing like a laser on one thing and running with it?