The Most Important Business Question You’ll Ever Ask
Scenario A: A visitor comes to your website. They’ve never heard of you before, so they decide to browse around your website and find out a little more about you. They end up finding one of your products, and buying it.
Scenario B: A visitor comes to your website. They’ve never heard of you before so they decide to take a look around your site. They end up reading about one of your products, but click OFF the page. No sale, no lead capture, nothing.
What’s the difference between these two customers?
The shocking truth is this.
In 95% of businesses I consult with (high 6, 7 and even 8 figure businesses), they have NO idea.
They simply count it as a lost sale. Someone who must not have been interested.
And by not asking the following one-word question, they’re robbing themselves of so much profit it’s not even funny.
“Why?”
It’s the single most important question you can ever ask when a person does OR doesn’t do what you want them to do.
Here’s an example.
Someone comes to your website and looks at a product. They read the page from top to bottom, spend a few good minutes browsing around to find out more about you, but never end up buying.
WHY did that happen?
Well, I have no idea. But YOU can find out. You can do surveys to ask why people didn’t buy… you can hop on a live chat like I do sometimes and directly engage with your customer… you can split-test various aspects of the site to find out why that happened… etc. etc.
Asking the simple question of “why” and then letting your brain come up with the answer is the single most effective way to really understand your customer.
Talk soon,
Jeremy Reeves
World’s #1 most trusted sales funnel authority
