Over the weekend I had a lot of time to think.
For the first time in probably 12 weeks… I had no parties, no holiday celebrations, no birthdays, and no plans with friends.
And I LOVED it.
Spending time with just my wife was incredible (Saturday night we watched “Dinner With The Schmucks”, which was hilarious)… and I also got more time to meditate and reflect.
At some point during the weekend I started thinking about how your ego alone can absolutely murder your business.
I think it may have come after thinking about an ex-client who literally told me…
“I don’t want you to try and sell people, that’s not my business. I just want a nice logo, and an ad that shows my services and where they can find us“.
Note: I won’t even get started with that statement. I’m sure you can come up with your own conclusions on what happened after he said that 🙂
Anyway, let me explain how to figure out if your ego is taking over your rational business mind.
Rationally, every decision you make in your business should have a good chance of making you more money than you have right now.
And if you do something that will NOT make you more money – it should be a huge caution flag that your ego is taking over.
… And as soon as that happens you need to do 1 simple thing.
Kill your ego immediately!
Let me give you an example.
Let’s say you wanted to redesign your website like I did recently. You want it to “look nicer”, so you say. But WHY do you want it to look nicer?
If you take your ego out of the equation, that answer is simple. You should want it to look nicer so you make more sales. If that’s not the case, do not do it.
The reason I redesigned my website is simply because I charge a lot of money for my services and wanted my website to look the part. After all, if your asking several thousand dollars for a salesletter… and your website looks horrific – that doesn’t help your credibility very much does it?
Higher credibility = more trust and authority = more sales.
It’s really as simple as that.
This is how you should look at every business decision you make.
You want to be on TV?
WHY do you want to be on TV? To stroke your giant Jupiter-sized ego… or to make more sales?
You want to add your name to a product or service you offer (for example, “The Jeremy Reeves Marketing Newsletter”)?
WHY do you want to name it that? To stroke your ego… or to brand your name and therefore increase sales over time?
There are dozens of examples I can give but the basic formula comes down to this. Whenever you make a business decision, ask yourself this…
Am I doing this for my ego… or for my business?
Do that and the ratio of good decisions vs. bad decisions you make will multiply exponentially.