Learn About Direct Marketing Without Ever Reading A Book

If you want to learn about direct marketing and copywriting…you literally don’t even have to read any books to get started.

In fact, there’s a method of learning about direct marketing that’s sometimes even MORE effective than reading books on the subject.

It’s the secret technique that the world’s most famous copywriters and direct marketers use…a technique that the majority of copywriters know about…but almost nobody does.

So how do you learn about direct marketing without reading books?

You find sales copy that’s been proven to work – and you copy it with a pen or pencil onto a sheet of paper!

You may have heard this before…but I urge you to keep reading and ingrain the idea into your mind because it’s incredibly important.

Virtually every A-list copywriter I’ve ever known…Clayton Makepeace, Frank Kern, John Carlton, David Deutsch, etc. etc. has mentioned at one point or another that it’s absolutely essential that you copy some of the best ads ever written.

So why is it so important?

Because the secret to great copywriting isn’t the words you put on paper…it’s both the ideas you put on the paper as well as the sequence in which you display those ideas.

As Joe Sugarman puts it..you need to guide the reader down a “slippery slope” until they finally reach the bottom and buy your product or service.

When you copy from A-list copywriters and write it on paper…long-hand not typing it out…this sequence of events will literally be installed into your mind and you’ll “magically” start producing better content.

To be honest, it’s kind of weird how it works…but it does!

It’s become known as one of the best ways to learn about direct marketing on a subconscious level and will catapult your copywriting skills to a new level.

If you’ve ever wondered how you could learn about direct marketing and what it takes to write copy that hypnotizes your prospects into buying…this is the way to do it.

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5 Responses to Learn About Direct Marketing Without Ever Reading A Book

  1. Sean October 15, 2008 at 9:12 am #


    I would even add to it and say STOP READING THAT BOOK OR COURSE and get on this. Books and courses are great, but this kind of “practice” is how you get to mastery (think how much Mozart, Tiger Woods, and other masters have to practice and train)

  2. CopyTraining October 29, 2008 at 8:15 pm #

    You know, the more I hear this the more I realize it must be true. I guess there really is no substitute for re-writing winning copy by hand.

    I just listened to Mike Morgan speaking on this same thing, and I constantly hear it from other top writers, and in the various books I come across.

    Good stuff man, glad I found your blog, always looking for other copy fanatics.

  3. Allen May 21, 2010 at 8:25 am #

    That’s good advice and something I’ve recently started doing … oddly enough after reading about it in a book!  It takes ages and doesn’t feel very rewarding while you’re doing it but … I’m gonna go with what the experts say and keep re-writing that great copy!

  4. Mysoft101 March 8, 2011 at 4:42 pm #

    Yes, of course, B.C. (as drbj says) traditional marketing methods still work and they are still promoted by many MLM companies. They are more personal. But the Internet spreads our targeting range wider and makes it worldwide. This means that money should come in easier. And the autoresponder can become your best friend and spread your personal word and style to your list.


  1. Where To Find Successful Ads To Copy | Control Beating Copy - May 7, 2009

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