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Once You Go Mac…You Never Go Back
I finally took the plunge and said GOODBYE to Bill Gates.
And got myself and IMac 🙂
Since my first computer I’ve been loyal to PC’s but lately I’ve said “enough is enough” and decided to buy myself a REAL computer.
Because as a copywriter, it’s a little annoying when you work for an hour just to have your computer freeze up on you and lose all your work!
But today’s post isn’t about me going to Mac…it’s about why Mac converted me over to a “fanboi” (that’s the right spelling isn’t it?) within 22 hours of ordering.
So here’s the story…
I’ve been considering getting a new Mac for probably about a year now but never really had anything push me to spending the money to get a new computer. After all, my PC laptop is only about a year old – even though it’s already completely died on me once and is about to do it yet again.
Tuesday I was talking to one of my buddies who is basically a computer wizard and he told me the new IMac’s came out and that they kicked some major ass.
Naturally…I spent the next 3 hours not only looking at the new IMac’s but also looking at the difference between Mac’s and PC’s, etc.
Fast forward to Thursday.
Thursday at about 2 p.m. I decided to order one of the new IMac’s (the 21.5″ core 2 duo – not the top of the line…simply couldn’t justify since I don’t play games or watch movies on my computer).
I get the email and it says “ships within 2-3 business days, delivery time 7-10 business days”.
Ok so I go back to work, wishing the shipping time was a little faster but thinking…”oh well, that gives me time to back everything up to make the transition a bit easier”.
Friday I wake up at 6, write a blog post for my niche website, work on some copy, and do a few other business related things…and suddenly I hear the doorbell ring.
My Mac was already here!
21 hours after I ordered…my new IMac was at my doorstep. Keep in mind, I did NOT pay for upgraded shipping. In fact, shipping was free.
And that, my friends, is how you instantly make someone loyal to your company and purchase from you for the rest of their lives.
So How Else Can You Do This?
Here are a few examples you can modify to fit your own business.
- I’m sure you see the video on the right hand side of my blog when you first come to it. Well, after that video you get the chance to have me send you The 30 Day Copywriting Challenge for FREE and sign up to get a free 14 day trial of my monthly membership program. You pay only $9.95 for shipping, and although I actually LOSE money…I upgrade your shipping to priority for free so you get it faster.
- I once heard a story about Zappos in which a lady called the customer service rep and explained how she ordered a pair of shoes for her husband who died the next day. She was simply asking how to send them back. However, a few days later the lady received a package in the mail. Turns out that this customer service rep. took it upon herself to order flowers and have them delivered to the widow, giving her condolences and letting her know if there’s anything she needs…just ask.
- Another story about Zappos is that the owner and his friends were out drinking and one of them had the bright idea to “test” the support of Zappos – which as you can see, they’re well known for. They called the rep and told them they wanted pizza. The rep then put them on hold, did a Google search, and gave them multiple names and phone numbers of the closest pizza places still open who would deliver.
- Doing a salesletter? Why not give them a few different versions with different headlines and deck copy for them to test? Even if you give them ONLY headlines, you should already have dozens of them written out anyway so it only takes you a few minutes to do it – and it gives you prospect multiple chances to hit it bigger with the sales copy. This not only impresses the client that you went above and beyond, it gives you a better chance of writing winning copy.
- If you’re client is expecting an update on your progress for a job you’re doing…don’t give them it when you say. Instead, do it sooner. For example if they want an update 2 weeks in, give it to them 1 week in. Little things like this make all the difference.
Those are just a few examples of why customers and clients become loyal.
And if you’re wondering …I LOVE my new IMac. It runs a lot smoother and faster, is setup a little weird but is pretty easy to get used to (and now I like it), and although I’m obviously not able to “know” this right now…I’m sure it will be much more reliable than my previous PC’s 🙂
