I finally took the plunge and said GOODBYE to Bill Gates.
And got myself and IMac 🙂
Since my first computer I’ve been loyal to PC’s but lately I’ve said “enough is enough” and decided to buy myself a REAL computer.
Because as a copywriter, it’s a little annoying when you work for an hour just to have your computer freeze up on you and lose all your work!
But today’s post isn’t about me going to Mac…it’s about why Mac converted me over to a “fanboi” (that’s the right spelling isn’t it?) within 22 hours of ordering.
So here’s the story…
I’ve been considering getting a new Mac for probably about a year now but never really had anything push me to spending the money to get a new computer. After all, my PC laptop is only about a year old – even though it’s already completely died on me once and is about to do it yet again.
Tuesday I was talking to one of my buddies who is basically a computer wizard and he told me the new IMac’s came out and that they kicked some major ass.
Naturally…I spent the next 3 hours not only looking at the new IMac’s but also looking at the difference between Mac’s and PC’s, etc.
Fast forward to Thursday.
Thursday at about 2 p.m. I decided to order one of the new IMac’s (the 21.5″ core 2 duo – not the top of the line…simply couldn’t justify since I don’t play games or watch movies on my computer).
I get the email and it says “ships within 2-3 business days, delivery time 7-10 business days”.
Ok so I go back to work, wishing the shipping time was a little faster but thinking…”oh well, that gives me time to back everything up to make the transition a bit easier”.
Friday I wake up at 6, write a blog post for my niche website, work on some copy, and do a few other business related things…and suddenly I hear the doorbell ring.
My Mac was already here!
21 hours after I ordered…my new IMac was at my doorstep. Keep in mind, I did NOT pay for upgraded shipping. In fact, shipping was free.
And that, my friends, is how you instantly make someone loyal to your company and purchase from you for the rest of their lives.
So How Else Can You Do This?
Here are a few examples you can modify to fit your own business.
Those are just a few examples of why customers and clients become loyal.
And if you’re wondering …I LOVE my new IMac. It runs a lot smoother and faster, is setup a little weird but is pretty easy to get used to (and now I like it), and although I’m obviously not able to “know” this right now…I’m sure it will be much more reliable than my previous PC’s 🙂