All Right! You're Ready!
There are a couple ways we might work together. I’ve listed out a quick description of each below, along with the type of person who might see the most impact from each.
Take a look and see which one sounds interesting to you. Then fill out the form that will pop up, and we can get to know each other via email.
More Profit So You Can Scale Faster...
Completely Done For You...
With A Guaranteed ROI
If you’re anything at all like me…
You probably have DOZENS of projects you WANT to work on…
But don’t have the bandwidth.
That’s where I come in.
I have dozens of ways to add more profit to your bottom line.
- Some of which you might already know of, but are too busy to actually do...
- Others are goldmines sitting right under your feet that you aren't even aware of...
- ALL of which could be making you an extra 6-7 figures in NET profit, but aren't because they haven't been implemented yet...
That’s what I can help you with.
Here's Why Most Entrepreneurs Have Trouble Scaling...
When I first got started in marketing, way back in 2008, media buying was SO fun.
It was super cheap with little competition.
You could enjoy a super healthy return on your investment. It wasn’t uncommon for people to build massive businesses with a 200% - 500%+ ROAS on the initial sale.
Unfortunately those tides have turned.
Now CPM's have skyrocketed and there’s so much competition it’s hard to even keep up with who your competitors even are.
So instead of those 200% - 500% ROAS campaigns…
Most people are happy just to break even to acquire new customers.
And if you want true scale, you need to go negative to acquire new customers.
Then of course your cost of goods are going up… labor costs are skyrocketing… and margins are rapidly shrinking.
Not a good scenario.
So What's The Solution?
Maximizing the value of every single visitor AND customer who enters your world.
I’m NOT talking about lifetime value. I’m talking about the combination of…
- Asset Alchemy - Turning "dead" assets into profit-producing assets...
- Spillover Profit - The people who see your sales pages but don't convert straight away...
- Lifetime Value - Maximizing the value of each customer you have...
It’s a beautiful thing because you’re literally turning NOTHING into SOMETHING.
I call these “hidden profit centers” because they’re profit centers you COULD have in your business, but currently don’t. They’re sitting there, just waiting to be activated and the money machine turned on.
- It's money you SHOULD be making, but aren't...
- It's money your customers want to give you, but you can't collect it...
- It's money you can use to hire new employees, innovate new products, or just put in your pocket as a distribution...
- It's money that gives you a competitive advantage because you can afford to pay more to acquire a customer (or just keep it for yourself if that’s not an issue)...
- It’s money that can save you during down times or from the constantly increasing media costs…
- It’s money that can make your company sell for a significantly higher multiple if you’re planning on selling it…
Here's How These Hidden Profit Centers
Can More Than DOUBLE Your Profit
Nobody talks about the fact that NOT all revenue is equal.
Most entrepreneurs get excited over top-line, front-end revenue…
Yet that’s the least profitable, least predictable, hardest revenue to generate!
What’s truly important is contribution margin.
Contribution margin is simply the amount of profit left over when you subtract variable costs from revenue.
In other words, it's how much revenue is left after a sale to contribute to gross profit.
Now if you’re a numbers geek like me, I’ve mapped out exactly what this might look like.
Assumptions / Before Numbers
- Revenue Per Month: $100,000
- Variable Costs: 60% (These expenses are a percentage and only happen when a product is sold. They can include things like marketing cost, refunds/chargebacks, COGS, merchant fees, etc.). Essentially, you're making 60 cents for every dollar created, so you're now left with $40,000 to pay your fixed costs.
- Fixed Costs: $30,000 (These expenses happen REGARDLESS how many sales you make and can include expenses like labor, contractors, education, accounting, insurance, etc.).
So in this case you're left with $40,000 after your variable costs... minus $30,000 for your fixed costs... so $10,000... or a 10% profit margin.
Now Let's DOUBLE Your Profit
Just By Manipulating A Little Math...
Above I mentioned 60% variable costs. Broken down those might look like this...
- Marketing cost: 25%
- Refunds: 10%
- COGS: 20%
- Merchant fees: 5%
Now let's pull a few profit levers of the DOZENS of potential profit levers there are to pull from...
- First we'll get a 10% lift ANYWHERE in your funnel. This adds 10% more revenue with no increased media cost. So we're now up to $110k/mo in revenue
- Next we'll introduce a new back-end upsell. Let's assume this contributes only 5% to your top-line, but since your marketing expense is small because it's to existing customers (say $500), it's adds a nearly 50% increase in net profit! You're now up to $116,500 in revenue.
- Finally we'll add a new, hidden profit center. This only contributes $1.5k per month, but the marketing expense is $0 (MANY ways to do this). Now you're at $117,232.50 in revenue.
Pretty simple, right?
Well check this out...
Because you've added $17,232.50 in top-line revenue... but that revenue has very little marketing cost and therefore reduced your variable expenses down to 56.75% (from 60%)...
You've more than DOUBLED your net profit!
- For a business doing $1MM per year, that’s an extra $120k per year in your pocket (and an extra $600k if you sell it for a 5x multiple)...
- For a business doing $3MM per year, that’s an extra $360k per year in your pocket (and an extra $1.8MM if you sell it for a 5x multiple)...
- For a business doing $10MM per year, that’s an extra $1.2MM per year in your pocket (and an extra $6MM if you sell it for a 5x multiple)...
This is an extremely simple (and realistic) example.
While I only gave 3 ideas above for doing this, there are DOZENS of these profit levers you can pull to maximize your profit.
Because when you boil it down to its core essence...
Success in business comes down to your ability to manipulate math.
THAT is what I help clients do.
And what I love most about it is the fact that…
I Can Do ALL Of This...
Completely Done For You...
With A Guaranteed ROI
How much money have you lost on agencies and consultants that promise the world but don’t actually deliver results?
I don’t know about you, but my number is in the millions.
That’s why I guarantee my work.
And I can do that because I do very specific things for very specific clients.
Now I don't know exactly WHAT I can guarantee yet, because I need to know more details about your business, what opportunities for growth they are, and so on and so forth.
But EVERYTHING I do comes with a guaranteed ROI, so you know you're not risking anything.
So let’s have a quick convo so I can get to know you and your business. That way I can figure out what you need and how I might be able to help.
If I know for certain I can help, I’ll let you know and we’ll figure out which option might be best for you.
If I’m not 100% certain, I’ll simply let you know that you aren’t a fit and you can walk away with any ideas I give you on the call, for free.
Sound pretty reasonable?
If so, just fill out the form below so we can schedule a chat…
3419 Virginia Beach Blvd #600
Virginia Beach, VA 23452
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