Hey everyone, welcome back to another episode of the Sales Funnel Mastery podcast. This is your host Jeremy Reeves. And today is Monday, May 11th,Â and we just had Mother’s Day,Â if there’s any moms out there,Â happy Mother’s Day,Â if there’s any dads out there,Â hopefully you had a great time -Â spoiled you’re probably wifeÂ and your own motherÂ and any mother should know.
I’m coming off this weekend,Â nice and earlyÂ this morning and soÂ I’m in a good mood. Anyway,Â what we’re going to talk about,Â I was just thinking, I was justÂ doing kind of aÂ prep workÂ for the week andÂ I was just, for some reason,Â it came in my head,Â topic of bottlenecks. ThisÂ is something that I’ve dealt withÂ because I have a service business. SoÂ this has been myÂ big challengeÂ for my own service business. FindingÂ bottlenecks and figuring outÂ how to essentially expandÂ those bottlenecksÂ so they aren’t bottlenecks anymore.
So mine, of course,Â has been the ability to produceÂ the work for clients. ThereÂ are a bunch of different bottlenecksÂ that you can have depending on yourÂ business. IfÂ you’re a service business,Â it’s probably either going to beÂ getting the clientsÂ or your capacityÂ to service those clientsÂ and that’sÂ my bottleneckÂ which for me my big thing with thatÂ is that number one, I have myÂ information products so that’s a way to expandÂ a bottleneck a little bitÂ and generate more revenueÂ without doing extra work.
AndÂ then the other thing isÂ I’m doing a lot moreÂ coaching this year,Â so that helps to kind ofÂ open up that bottleneck a little bit. ButÂ it’s going to be different for your businessÂ and it’s something that you want to think aboutÂ for another person. YouÂ have to lookÂ and maybe our capacity is okay,Â maybeÂ you have several employees that can handleÂ what does service or maybe it’s an easy serviceÂ and it’s kind of hand-off or whateverÂ but you don’t have the marketing capacityÂ to get the clients in the door.
MaybeÂ you have an information productÂ or softwareÂ or something like thatÂ and you can essentially handle unlimitedÂ capacity but you don’t have enoughÂ people coming in the door soÂ in that case,Â is it a conversion problemÂ or is it a traffic problem? AndÂ usually it’s a conversion problemÂ and that’s something most peopleÂ don’t understandÂ it’s like “Oh,Â I can’t get enough traffic”,Â and really,Â the answer isÂ know your conversions aren’tÂ high enough because when you’reÂ conversions are high enough,Â you can get all the trafficÂ that you want.
YouÂ can goÂ and use YouTube ads,Â you can use Twitter, Facebook,Â Google, Joint Ventures,Â radio, TV, anythingÂ because you have that conversion processÂ in place so that you can go outÂ and say “hey, you know, I know myÂ average customer clientÂ is worth X dollars,Â I can spend up toÂ x dollars to acquireÂ that customer clientÂ and basically anybody’sÂ going to give you traffic as long as youÂ hit those numbers if those numbersÂ are high enough.
So episode today,Â it’s really just to get youÂ to start thinkingÂ about where your bottlenecks areÂ in your business becauseÂ it’s kind of like the weakest linkÂ in the fence,Â the weakest chain. That’sÂ what’s going to break first. Let’sÂ just say for example, you’re in the service business,Â your capacityÂ for handling clientsÂ is lowÂ and you’re getting all the business that you wantÂ but you can only handle two or threeÂ clients at a time.
Well,Â if you can double your capacityÂ to work on clients,Â then you can double your income. IfÂ you already have the traffic,Â you already have the conversion processÂ in place but your capacity’s not there to handle those clients,Â as soon as you increaseÂ the capacity to handle clients,Â you increase your revenue. YouÂ don’t have to worry about also gettingÂ more traffic or conversions becauseÂ that’s already there.
WhenÂ you find those bottlenecks,Â that’s what really opens it upÂ allows you to grow the business. It’sÂ just something to think about. JustÂ a quick little thing for the week to think about in your businessÂ and really take a good look.
A lot of business growth and business success really just comes down to just reallyÂ looking your business andÂ being objective about itÂ in saying “hey, okay here’s what’s going good,Â here’s how it’s going bad…”,Â break it down, look at yourÂ conversions, look atÂ the way you handleÂ your clients or your customers or whatever it is, and try to look and say,Â even write it down on a piece of paper -Â what are the openings,Â whatever you would call the oppositeÂ of the bottleneck,Â and then what are the bottlenecks?
And then you have a list of bottlenecks,Â and then you just go throughÂ and then you startÂ expanding those bottlenecks,Â opening them upÂ so that more can flow through.
Again, just a quick little thing,Â I hope you enjoyed it, I hope it gets youÂ thinking about it,Â it’s not really going to help unless youÂ sit back and actually think about itÂ so please do me a favor andÂ spend a couple of minutesÂ just thinking about it,Â you can change your business,Â seeing what your bottlenecks are, Â different ways that you canÂ expand those bottlenecks.
I can’t go into that too muchÂ because of bottlenecks are going to beÂ completely different for every single personÂ listening to this. So anyway, I hope that helps.
If you’re interested in working with me,Â maybe we’ll talk about your bottlenecks together,Â figure out how to expand them,Â just go toÂ http://www.blog.jeremyreeves.com/. I also have a newÂ webinar out,if you are in a service based business,Â is there a professional,Â basically it if you provide a service,Â you’re not selling a productÂ more information product or software,Â whatever,Â like you’reÂ providing some kind of service,Â I have a newÂ webinar for you.
It’s really cool,where you actually get to watchÂ build a sales funnel live. It’s actually automated webinar soÂ it’s notÂ technically live,Â but I built it on a webinarÂ and then you actually follow alongÂ which is really funÂ and construct your own sales funnelÂ within about an hour or so.
SoÂ that is atÂ http://www.blog.jeremyreeves.com/fastfunnel. Alright,Â so if you have a service based business,Â will check that out it’s reallyÂ coolÂ and I hope you enjoyÂ your weekend I will talk to you soon.