Copywriting is one of those professions where your actual talent in that particular skill (copywriting in this example), doesn’t necessarily means you’re going to make a lot of money.
Let me explain…
There are tons of great copywriters out there who, when they get a job, can write KILLER copy that converts highly and makes their client tons of money.
They can’t get a lot of clients!
You see, being able to write incredible copy is (in my opinion) actually SECONDARY to being able to sell yourself.
Note: I’m NOT saying you shouldn’t focus on writing great copy. In fact when you learn to write awesome copy – you should be able to sell yourself better.
What I’m saying is that it’s absolutely critical to be able to sell your own services just as good as you could sell somebody else’s product or service.
Trust me, I know it’s kind of “weird” selling yourself – but it’s necessary. All you really need to do is understand that you’re doing your client a favor when telling them about their services because you’re going to help them make more money, and that’s pretty much every entrepreneurs goal isn’t it?
In my next post I’m actually going to go into this a little deeper (which will make my 31st post for the month which means I completed MY 30 day challenge!) so make sure you check back in a few hours and look for that post as well.
In the meantime, just realize that if you want to be successful in this business – being able to sell yourself is just as or even MORE important than being able to write great copy.
You can write great copy but if you have no clients – you make no money!