Here’s an interesting thought.
Is your product sexy?
Most aren’t. Most products and services today are solely focused on the ego-driven motives of the seller.
In other words, instead of understanding your prospect and talking directly to their desires and wants, you talk about YOU and YOUR product.
One is sexy. One is not.
Here are some examples…
People don’t buy boring. They buy sexy.
ItÂ doesn’t matter if you’re selling an information product, a service, a piece of software, an appliance, or anything else. People buy it only because it appeals to them on some deep emotional level. They don’t care about how many years you’ve been in business. They care about what you can do for them, why you’re the right person to do it for them, and how they can get started in the most risk-free way possible.
Take a look at www.101ConversionTips.com
Take a look at each of the individual sections in it.
Can you spot the difference between that sales page and most of them you read on the Internet? It’s honest. It’s sincere. It adds value. And the damn thing is sexy. That’s why it converts about 4x higher than the “average” salesletter.
So look through your website.
Look closely at how you’re selling yourself and your product or service.
Are you talking about YOU?
Or are you making your product a sexy little thing that people can’t wait to get their hands on?
– Jeremy Reeves