Why You Should Write Copy With A Gun To Your Head
I was just listening to a teleconference Michel Fortin did with the late Gary Halbert which you can find at http://www.michelfortin.com/gary-halbert-and-michel-fortin-2/
First I want to say that you NEED to listen to that. It’s one of the best audio’s I’ve ever heard – including ones that were paid for.
Anyway, at one point Gary talks about how at one point in his life when he was down in the dumps, when his ex-wife was nagging him about making more money, he started writing a copy with a pretend gun pointed at his head.
He says that if you want to write great copy, just pretend that if you don’t create a blockbuster homerun, the person standing behind you is literally going to shoot you.
Now I haven’t tried this yet because I just listened to it, but there are a few reasons why this concept should work:
1) It will make you think harder and research more in-depth so you’re positive you’ll create a grand slam.
2) It will give you the confidence needed to write a grand slam.
3) If you actually sit back for a few minutes and visualize it, your subconscious mind will pick up the urgency of it and start getting to work on helping you create that grand slam so the person doesn’t shoot you.
I don’t care if you’re writing an email advertising, a direct mail piece, or website copy – I think this concept will works wonders.
I know I’m going to try it out the next time I write some copy (which will be tomorrow).
I can only hope you’ll be smart enough to do the same.
Oh, and as for a little P.S. – I apologize for not writing lately. The last 3 weeks has been incredibly busy for me and I literally didn’t even realize how long it’s been since I posted last!
Another P.S. – Please, please do me the favor of listening to that audio. He’s got 2 different parts and each part is 2 hours long. Gary is an absolute riot to listen to, and have gives out some of the best advice I’ve ever heard.
I like the part where he talks about how you’re a copywriting fraud until you prove yourself by doing 1 thing…
Here’s the link again – http://www.michelfortin.com/gary-halbert-and-michel-fortin-2/
