I spent the past weekend in Philadelphia with my family and fiancee Katie.
And on Saturday in the parking lot of the Phillies stadium…something pretty crazy happened.
Something that happens every single day, all over the world.
Something you’ve seen with your own eyes hundreds of time, and will continue to see for the rest of your life.
So what happened?
IT FREAKING POURED!
I’m not talking about a little rain. I’m talking about a torrential downpour, leaving us absolutely soaked like we’d just jumped in a swimming pool….in a matter of about 5 seconds (I’m not kidding).
And it wasn’t like we had any kind of warning. I think God was up there with a heaven-sized swimming pool and decided to just release it all at the same time, with no warning that it was coming!
While I was sprinting across the parking lot, bare-feet, a marketing lesson popped into my head!
What I realized was that in life and in business, you WILL come across times in your life when it seems to “pour” everything bad down on you.
You get sick, lose clients, have a longer-than-average dry spell in your business, lose motivation and hit some major writers block, and about a hundred other scenarios that might happen.
As I said – every single person goes through bad spells like that where it seems to “pour” on their life.
But if there’s one thing you must remember, it’s that things will ALWAYS get better. There are very few times in your life when something doesn’t happen for a reason which will make your life better.
You just have to find the silver lining. And YOU have to bring out that silver lining. That’s the part that most people miss, so let me say it again.
YOU have to bring out the silver lining.
Sometimes it doesn’t just happen by itself. I truly believe that in hard times, we’re tested to see how bad we really want whatever it is that we want.
Here’s an example:
You lose a client and think it’s the end of the world. You start thinking your copy sucks, nobody will ever hire you again, etc.
At this point you have 2 choices.
You can either stand in the rain and get soaked…or sprint to dry land!
In other words – you can pout like a little girl and cry me a river, or you can suck it up and figure out how to get another BETTER client.
When something bad happens to the majority of people out there, they cry the blues. But when something bad happens to a SUCCESSFUL person, they find the silver lining, get out of the rain, and turn the “bad” event into a good thing.
Which one will you choose?